As part of “1 Love”, Nike Sportswear selected five young ambassadors to lead their respective boroughs in a borough vs. borough basketball tournament. TheFive Borough personalities, who all brought along friends and family forsupport, included rapper, songwriter and producer Theophilus London fromBrooklyn; Rapper and Young Money record label signee Corey Gunz from theBronx; Format, a BMX streetwear group led by Nigel Sylvester, from Queens; Rapper and XL Recordings’ Miss Banks from Harlem; and from Staten Island- hostof the longest running show on WSIA in New York, Emilio Sparks.
The ultimate victor–Queens–undefeated and undisputed.
Event photos download: http://dl.dropbox.com/u/5697133/1Love%203.zip
As part of the lead up to the World Basketball Festival, Nike Sportswear created a mini documentary of Brooklyn-raised rapper, songwriter and producer Theophilus London giving a tour of the neighborhood he grew up in. This video is part of “1 Love,” a Nike Sportswear experience created to celebrate the AF1 and hoops culture throughout NYC’s 5 borough’s. The “1 Love” program consists of a series of borough-specific mini documentaries, the release of five exclusive Borough Edition AF1′s and a Borough vs. Borough basketball tournament which took place on 7/31 and culminated in a block party at Nike Sportswear’s NYC boutique, Nike Sportswear @ 21 Mercer.
For the short film series Nike Sportswear choose five representative personalities that embody the heart and soul of each of the boroughs to provide an insider’s guide on what makes their home unique. Theophilus kicks it off.
1LOVE: Brooklyn w/ Theophilus London – http://www.youtube.com/watch?v=uyHO4S-L9I4
http://www.youtube.com/nikesportswear
Contact:
Diego Vargas
Cornerstone Promotion
diego@cornerstonepromotion.com
(Via Hip Hop Press)
