Second Mobile Product Puts Branded Content Featuring Max Glazer, Roy Davis Jr., Rob Wonder And More From Broadband Station "Scion Radio 17" In The Palm Of Your Hand
TORRANCE, Calif. — After the success of the Scion Radio 17 Beats Per Minute (BPM) Meter app for the iPhone and iPod touch, Scion releases its second mobile application in the Apple App Store- the Scion AV Radio app.  With the Scion AV Radio application, users can listen to the automaker's online radio station "Scion Radio 17" directly from their device.  Among the featured radio stations in the app are "Vice Radio," "The Rub Radio," "Wax Poetics," "Turntable Lab" and "IHEARTCOMIX."  Found on the brand's lifestyle website ScionAV.com, the "Scion Radio 17" content is refreshed the first Thursday of every month.
 
The Scion AV Radio app also allows users to listen to the latest remix projects and CD Sampler releases from Scion's in-house record label "Scion Audio Visual," as well as watch interviews with music artists with whom Scion has partnered.  A multi-media platform capability also allows users to send links with content from the Scion AV Radio app to themselves and friends to play from either a computer or iPhone.
 
"Scion is always looking for ways to tailor its products to fit the lifestyle and tastes of its consumers," said Jeri Yoshizu, Scion sales promotions manager. "With the success of the BPM Meter app and the popularity of the 'Scion Radio 17' broadband channel, we thought it was natural to combine those two elements for the AV Radio app."
The Scion AV Radio App for iPhone and iPod Touch will be available for free beginning early November of this year in Apple's App Store at www.itunes.com/appstore/.  The app was developed by Jirbo/EpicTilt who also developed Scion's first App for iPhone and iPod touch, the Scion Radio 17 BPM Meter.
About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind.  Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level.  The Scion brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, and the tC sports coupe.  The brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community.  For more information, visit www.scion.com.
 
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About Jirbo/EpicTilt
Jirbo Inc. is a worldwide leader in entertainment and educational applications on the App Store. The company has two brands: Jirbo and EpicTilt, whose 55+ games cover a very broad demographic.
For more information, visit www.jirbo.com  or www.epictilt.com
Press Contacts:
Melisa Rodriguez/Jennifer Reza
Bender/Helper Impact
310.473.4147
melisa_rodriguez@bhimpact.com
jennifer_reza@bhimpact.com
 
Craig Taguchi
Scion Public Relations
310.468.3282
Craig_Taguchi@toyota.com
