Automaker's New Online Portal Houses Niche Content and Provides Holistic Lifestyle Experience
TORRANCE, CALIF — December 9, 2009 — Today Scion announces the unveiling of ScionAV.com, a new Web site from the youth-oriented automaker that provides its forward-thinking consumers with access to the brand's extensive library of original entertainment productions with just one click. 
 
With a consistent focus on the promotion of creativity and reinvention, Scion now offers audiences a platform for the discovery of the lifestyle brand in all areas of art, film and music through ScionAV.com.
 
ScionAV.com hosts a wealth of independent-spirited, creative media features, including Scion Radio 17 channels and artist interviews, information about Scion's House Party and Radio 17 monthly concerts, Scion Installation L.A. Gallery events and its Installation tours, music festivals, contests and more.  All tracks from the brand's in-house record label, Scion A/V, will also be available for streaming, including CD samplers and remix projects from Boris, Grand Puba, Redman, Todd Edwards, Trouble & Bass, Discobelle, Fool's Gold, DFA, and many others.  The site also features music videos, video interviews and episodes of the global travel-lifestyle series, "Slick's Picks."
 
"The launch of ScionAV.com offers a unique opportunity for us to connect with our audiences across the country via one concentrated online destination," said Jeri Yoshizu, Scion sales promotions manager.  "ScionAV.com appeals to a wide spectrum of users and tastemakers by offering content that spans multiple genres of music and entertainment."
 
ScionAV.com continually refreshes its inventory as new content is uploaded every Thursday.  This week, Scion presents:
 
Scion A/V CD Sampler V.27 – "A Night At Made to Play" release tour event photos in partnership with the Berlin based club night and record label, Made to Play, helmed by DJ/producer Jesse Rose
Scion Radio 17 video interviews with Parisian disco dynamo, Pilooski and DFA's renowned DJ/producer duo Jacques Renault and Marcos Cabral of Runaway
Scion Metal Show's recent event photos of The Black Dahlia Murder and Revocation performance in Atlanta, GA
About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind.  Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level.  The Scion brand features three groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, and the tC sports coupe.  The brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community.  For more information, visit www.scion.com.
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Press Contacts:
Melisa Rodriguez/Lisa Schwartz
Bender/Helper Impact
310.473.4147
melisa_rodriguez@bhimpact.com
lisa_schwartz@bhimpact.com
 
Craig Taguchi
Scion Public Relations
310.468.3282
Craig_Taguchi@toyota.com
