A Toast to Success
Atlanta, Ga, November, 2009 – After a regional search for an agency that would effectively and creatively convey its image as "the world's best tasting vodka," through the current Grey Goose "Rising Icon" Initiative, Bacardi International has awarded the Formula Marketing Group agency, founded by Jacob York, with this premiere account. 
BET Networks, in conjunction with Grey Goose Vodka and Formula Marketing Group will debut a concert series dubbed Rising Icons of Atlanta, GA.  The line-up of artists featured in the 2-part series, will kick off with Algebra on Friday, November 27th at Ixtlan Lounge. The series will continue featuring some of the country's most innovative music talent on the rise to include: Melanie Fiona, Trey Songz, Young Dro and 8 Ball & MJG. 8 Ball & MJG are credited with bringing Grey Goose to the frontline for Southern Urban Consumers. The series is just the latest endeavor for the high-end vodka brand's Grey Goose Entertainment division. Rising Icons breaks from past endeavors in its focus on up-and-coming artists, according to Chauncey Hamlett, brand manager, Grey Goose. "We really wanted to partner with people that could bring their story to the forefront, which is very key to the brand. The main thing is to solidify the association between these emerging artists and Grey Goose."
Formula Marketing Group will manage planning and execution for the "Atlanta Rising Icons" program. "Our niche is providing relevant and innovative programming to cultivate long-term partnerships between liquor and beverage brands and entertainment entities in Atlanta and the top national markets", states Formula Marketing President- Jacob York. With more than fifteen years in the world of Entertainment, Jacob York (Founder and President) has brokered endorsement/ branding and marketing opportunities for Camron, Lil Kim, Gucci Mane, Akon, Jennifer Lopez, Jim Jones, Juelz Santana, and many more as well as produced events for some of the industry's elite including Kanye West, Sean "Diddy" Combs, Jamie Foxx, Akon, Jay Z, Lil Wayne, T.I., Terrence Howard, Floyd Mayweather. Through the year Jacob has been well sought after for his consultation to some of the most well- noted, media and entertainment companies and multi-million dollar nightlife facilities. In the past, Formula Marketing Group has worked with premiere spirit brands including Patron,  Russian Standard, Ciroc, Rhythm, Status, Seraphin, Moet, Conjure, and Redbull as well as a host of distribution and supply companies including Empire Distribution, United, General, Georgia Crown,  Bacardi USA,  Diageo,  Perno Ricard,  and Beam Global. Combined, Jacob York and partner Ais York merge the best of entertainment experience with brand know- how. Most recently Formula Marketing Group activated the launch of Bacardi's newest flavor, Dragonberry, and multiple activations for the Gentleman Jack brand  solidifying them as the music executive drink of choice for the 2009 BET Hip Hop Awards.
 
Join Formula Marketing Group for the launch of the "Atlanta Rising Icons" experience this Friday, November 27th at Ixtlan Lounge with singer/ songwriter – Algebra with doors opening at 10:00pm. Ixtlan Ultra Lounge 2160 Monroe Dr. Atlanta GA 30324 (404) 549-2433 www.FormulaMarketingGroup.com
About Formula Marketing Group:
Formula Marketing Group is a results based, entertainment driven marketing firm that specializes in event production, brand development and media-based promotions with a focus on "Sell – Through" productivity. Through relationships with venues, retailers and other consumer-based outlets, Formula stands out as an authority in brand marketing that garners accountable results.
Principle founding partners are Jacob York (President) and Ais York (Vice – President). For more information visit: www.FormulaMarketingGroup.com
Media Contact:
The Garner Circle PR
P: Nicole Garner
O: 866-984-5854
C: 770-256-1800
E: pr@thegarnercircle.com
W: www.thegarnercircle.com
