(Scotts Valley, CA, November 19, 2009) — Antares Audio Technologies is proud to announce that Advertising Age Magazine, the leading trade publication of the worldwide advertising and marketing industries, has selected Auto-Tune as one of "America's Hottest Brands" of 2009. In introducing this year's selections, Ad Age states:
"Consumer spending may have gone cold in 2009, but that didn't stop these marketers from turning up the temperature. Here Ad Age chooses the upstarts and established brands that are setting the pace for innovation — and getting results — right now."
In describing Auto-Tune's emergence as a pop culture phenomenon, they recognize that, "Auto-Tune, the vocal pitch correction software, may be the most obscure product that almost everybody knows," and go on to describe Auto-Tune's ubiquitous presence and brand name recognition in everything from hip hop music and popular YouTube videos to the I Am T-Pain iPhone app.
"We are extremely proud to receive this recognition from Advertising Age," said Marco Alpert, Antares VP of Marketing. "Recipients of this honor are typically well-known mainstream consumer brands. To the best of our knowledge, this is the first time a professional music technology brand has been included. It is a testament to Dr. Andy's groundbreaking technology, as well as over a decade of great work by everyone here at Antares, that Auto-Tune has transcended its role as the worldwide standard in professional pitch correction to become an iconic brand in today's popular culture."
About Antares Audio Technologies
Antares Audio Technologies is the worldwide leader in the development of unique vocal processing tools. Having revolutionized vocal production with the ground-breaking Auto-Tune pitch correction technology, Antares is committed to providing producers, engineers, sound designers and musicians with powerful, innovative, easy-to-use tools for enhancing and manipulating the human voice.
Antares Audio Technologies is located at 231 Technology Circle, Scotts Valley, CA 95066. Email: info@antarestech.com  Web: www.antarestech.com
Editorial Contact:
Marco Alpert
Antares Audio Technologies
Tel: 831.461.7813
marco@antarestech.com
Advertising Age Web links for this release:
America's Hottest Brands feature
http://adage.com/article?article_id=140445
Auto-Tune Case Study
http://adage.com/article?article_id=140459
