NEW WEEKLY BLOG BY HIP-HOPPRENEUR CEDRIC MUHAMMAD – THIS WEEK – “360 DEALS & THE DUMB ARTIST”

Washington, D.C. – Cedric Muhammad is uniquely qualified to address the economic needs and concerns of the Hip-Hop Generation and he is currently gearing up to do just that with the launch of a weekly commentary blog, in both written and audio formats, that for now, will run exclusively on www.cedricmuhammad.com. 

Cedric Muhammad served for many years as General Manger of the multi-platinum music act, Wu-Tang Clan. Whilst with the group, Cedric negotiated its tour with Rage Against the Machine in 1997 and an endorsement deal with Pepsi Co. In the Summer of 2004, Mr. Muhammad was hired by Source Enterprises CEO, Mr. David Mays, to serve as a strategic consultant to the CEO and The Source Magazine; then the most widely circulated Hip-Hop magazine in the world. The under 40 year old's unique background in the entertainment industry, congressional campaigns and media provide him with valuable skill sets and a network which he deploys in a variety of causes and ventures. An example is Cedric's brokering of a meeting between Congressman Bennie Thompson and Hip-Hop artist David Banner to discuss local and national economic empowerment, education and community development in July of 2005. From Wu-Tang to Washington and Wall Street to 'your street', Cedric Muhammad has been offering up his unique perspective on National, Societal and World politics, events and affairs for many years via his radio show, "The Cedric Muhammad and Black Coffee Program."

Now, in this new weekly commentary, Cedric will be sharing his views and expertise on how the trends in the Global financial realm actually effect your personal reality and day-to-day life; from the changes in the current business model of the music industry and what it means to those that are in it, or are trying to get in it, to the way in which the current recession is influencing small businesses and how business owners, and those wishing to start their own business can work around it.

Cedric's first commentary and blog, "360 Deals and 'Dumb' Artists," addresses the emergence of deals which give record labels access to a wider range and greater percentage of a recording artist's income streams. Whilst some artists may indeed benefit greatly from the way these new deals are structured, many will lose sources of revenue previously exclusive to them and their management. Cedric recalls the first appearance of this with the success of Steve Rifkind of LOUD Records' SRC urban marketing firm.  The insights contained in his commentary include a sobering view of the mentality of the typical Hip-hop artist and the ignorance of the general public on economic matters.

"I'm launching this weekly commentary because I know there is a void out there. People want to know what the trends are on the street level; changes in the business model of the music industry; and they want that connected with their personal reality and what's happening on a broader political, international and economic level. I can speak that language and those concepts from the block to the boardroom, in personal and practical terms. Right now I don't see anyone out there connecting very serious cultural, political and economic dots for the Hip-Hop generation. I think I have something to offer. I am not a frustrated activist, a celebrity groupie, a wanna be artist, or heartless industry executive who cares more about things than people. I am ready to see the Hip-Hop generation translate its cultural influence into neighborhood, community and global power and I want to provide a badly needed voice – speaking truths on topical issues from the perspective of conscious entrepreneurship. We're in the worst economic crisis since the Great Depression and its time for the analysis of the Hip-Hop culture and industry to be equal to the time. It needs to mature and evolve and I want to be a part of that growth. I hope to help provide enlightenment and perspective in an uncompromising but entertaining way – with a sense of humor, respect for the art and love for the people that produce it!"

To read more visit: http://www.cedricmuhammad.com/360-deals-and-%E2%80%98dumb%E2%80%99-artists-hip-hoppreneur-%E2%84%A2-commentary-october-28-2009/

Discuss This Topic and More On "The Cedric Muhammad and Black Coffee Program" Every Wednesday From 12 to 5 PM EST ( USA )

Live Show: http://www.blackelectorate.com/

Show Archives: http://www.cedricmuhammad.com/showarchives/

We are seeking a home within the Hip-Hop media for this commentary on a regular basis. Please reach out to us if this is of interest to you.

For further information, media opportunities and bookings, or permission to run this blog on your website, kindly contact Nancy Byron, OGPR (832) 220.6071 or nancyb@ogpr.net