- Dance, Music and Comedy Acts Kick Off New Hepatitis B Awareness Campaign on UC Irvine Campus – - Excellent Picture & Interview Opportunity -
IRVINE, Calif., Oct. 1 /PRNewswire/ — WHAT: Launch of "B HERE" campaign – featuring Art Exhibit, Live Performances
Students and public health experts have joined forces with cutting-edge artists for the launch of B HERE (www.WillYouBHere.com), a new campaign designed to raise awareness of hepatitis B, a life-threatening liver disease that affects up to 2 million people in the United States – many of whom are Asian American.
  The B HERE campaign features two educational and entertaining events:
  –  Multi-media Art Exhibit featuring up-and-coming young artists
      highlighting different aspects of hepatitis B
  –  Evening of Live Performances featuring some of the nation's most
      entertaining young Asian American music, dance and comedy acts,
      including emcee and YouTube sensation KevJumba, comedienne HappySlip
      and KABA Modern, an award-winning Hip Hop dance act that originated at
      UC Irvine and rose to fame on MTV's America's Best Dance Crew.
  WHEN:  Monday, October 5, 2009
  WHERE: Art Exhibit
  Open from 10 AM to 5 PM
  Student Center – Pacific Ballroom, UC Irvine
  At Pereira Drive (at West Peltason Drive)
  Live Performances
  6 PM to 9 PM
  Barclay Theatre, UC Irvine
  At 4242 Campus Drive (between Stanford Ave. and W. Peltason Drive)
  Images Available
B HERE promotional materials, examples of Exhibit art, photos of Live Performance acts
Campaign Background
The B HERE events at UC Irvine are designed to raise awareness of hepatitis B and encourage young people to take action against the disease. The campaign is sponsored by Gilead Sciences, a leading maker of medicines for chronic hepatitis B, with support from campus partners Alpha Phi Omega and the Chinese Association of UCI. Hepatitis B is the second-leading cause of human cancer after tobacco. The virus that causes hepatitis B is 100 times more easily transmitted than the AIDS virus. Asian Americans are 20 times more likely to have the disease compared to the overall U.S. population.
Source: B HERE Campaign
CONTACT: Lauren Graham, +1-949-726-1218, media@WillYouBHere.com
Web Site: http://www.willyoubhere.com/
NOTE TO EDITORS: Interviews Available: Yuri Tag, member of KABA Modern dance crew; HappySlip, comedienne; Dr. Truong-Sinh Leduc, community physician and hepatitis B expert in Irvine area
