Orlando, FL – Wes Fif has quietly been gaining a large following since he stepped into the underground scene in 2004. After a hit record ("Haterz Everywhere" w/ B.O.B.), a short stint with a label home (Slip N Slide Records circa 2007), and just recently, has had a few highly publicized media placements (Mediatakeout.com and being called a threat by WKMG Orlando's Local 6 News) – he is still at it. With the buzz single "I'm Tellin Ya" reaching 13 markets – including NYC, Detroit, Tampa, and Satellite Radio, the 23 year old artist is deeming today as now or never.
With his first major scale released mixtape since last year's "All Or Nothing" project with DJ Obscene, Fif contacted one of the mixtape games most sought after names, DJ Spinatik to create  a special edition of his successful Street Runnaz series appropriately titled "Just Watch Me."
"I heard of Fif before he hit me to knock out the mixtape, and that must have meant he was grindin' because I knew the name," says DJ Spinatik. "I was already supporting his records on my Street Runnaz series as well as my mixshow in Tampa at the time. I kept hearing more of his joints; all fire.  He hollered at me to do "Just Watch Me" and I was with it."
"Just Watch Me" is Wes Fif's most well rounded mixtape with a diverse selection of hard hitting street anthems as well as smoothed out records for his female fans. Wes describes "Just Watch Me," simply as "quality street music." The mixtape features fellow Florida artists Kevin Cossom, C-Ride, Papa Duck, and his newly formed Street Smart Music crew Hoodlym and Ill Essense.
Street Smart Music is Wes Fif's venture into the independent label world where it will be used to promote his music as well as the artists in his circle, Hoodlym and Ill Essense. The first project for the label as a collective unit is a mixtape called "Public Enemies."
"We were at Plush Studios in Orlando working on the project – me, Ill Ess, and Hoodlym just vibing," he said. We cut a few records before we realized that the records we were cutting were no holds barred. Everything that was being said was brash and unapologetic. We figured a lot of people would hate us – So that title was more than fitting. "
A viral video to support the "Public Enemies" project called "Get It In Orlando" has already been released to media outlets online to support the project and it went on to cause quite a stir in Orlando. The video made it Local 6 news and the three were deemed as rappers who were threatening tourists, which was not the case.
"Honestly that whole thing still blows me to this day," he recollects. I remember being in ATL (Atlanta) on business when Leon (Wes Fif's co-manager) called me and told me, I thought he was joking. Once I finally saw the news, I couldn't believe how they misconstrued the 'message' of the record. All in all it was a great look for us; we couldn't pay for that kinda airtime, in over 1,000,000 households at once.  We reached out to Local 6 clear it up, no response. So they can really kiss my ass. Report that."
"Public Enemies" is scheduled to be released next week and will also be accompanied by another music video and the launch of www.streetsmart-music.com, which will provide all information regarding Wes Fif and the Street Smart team.
In an industry filled with fads, trends, and gimmicks, Wes Fif is poised to take it back to the essence – the streets. "I've been waiting a long time for this, to show what I can do. I've sat thru the fads, the flops, the hype, and I'm still here. I'm still what the people want; they want to see me win. So I think I'll do that now, just watch me."
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Contact
Leon Bailey
Street Smart Music
407-704-4600 phone/fax
Leon.Bailey@StreetSmart-Music.com
