Singer + Songwriter, Amy Serrata creates music intended to heal and bring people together. Amy's interest in singing arose at an early age listening to the sounds of Nat King Cole, Ella Fitzgerald, Ray Charles, Louis Armstrong to name a few. She sung in choir and started singing lessons at the age of 10 years old when she attended Nido De Aguilas, an international school in Santiago, Chile. As she got older she sung in several gospel choirs and through that experience continued to develop her vocal improvisational skills.
When she began creating her own music, she improvised by using poetry that she had previously written. The melodies started to naturally form and she then worked with producers Hyp, HMD & Nyambezi to round out the sound of her self -titled debut album, Amy Serrata.
Amy also collaborated with Willie Norwood, father of R&B star Brandy Norwood. He acted as Amy's vocal coach and producer for the album. "The vibe between me and Willie is incredible, " says Amy. "He helped me refine my harmonies and adlibs. The music was good before but it was even better after I worked with him! I look forward to working with him again."
Amy Serrata features a seamless musical blend of soul, hip-hop and jazz, tied together with Amy's signature vocals, and uplifting approach to songwriting. "I hope people can listen to my songs and relate to the messages or be touched by them. I wanted to give a message of confidence to others its ok to be scared by life sometimes. But to let fear stop you in life is not ok."
Amy leads by her own fearless example, drawing on her own struggles to provide material for the album, but always with a positive and inspiring twist. Her universal message and passion, combined with diverse musical influences creates a rich experience for the listener. "My experience while making my album was amazing. It was rocky and bumpy but the overall journey was sweet. Nothing comes easily in life but I wanted this badly so I fought for it."
Amy's music is largely about personal growth and evolution. "My music is meant to heal and bring people together because the words are positive and they make us see that we are only human. We all go through similar things but we can all be better and inspire each other to be our best." She also tackles serious subject matter such as child abductions on "My Baby My Child."
Look out for Amy performing various dates around California, including opening for Aloe Blacc, as well as collaborative performances with Bay Area MC Niamaj.
For more info:
http://www.amyserrata.com
Check out live clips:
http://www.youtube.com/watch?v=ulD19g8C4DI
http://www.youtube.com/watch?v=VIe-ZZ77O3s
http://www.youtube.com/watch?v=DRfv221_8Ws
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Lucy Beer | Elemental Consulting
*Digital Marketing & Strategy*
lucy@elemental-consulting.com
www.elemental-consulting.com/projects
