September 15, 2009, LONDON & OTTAWA–(BUSINESS WIRE)–24-7 Entertainment has signed a partnership agreement with Canadian music fulfillment provider and record retailer, CD Warehouse Inc /MyMusic.Com. In this partnership, MyMusic will act as 24-7 Entertainment's sales, integration and support representative for the digital distribution platform in Canada. Their 1st collaboration is the launch of Warner Music Canada's direct-to-consumer store Rhino Records (www.rhinorecords.ca).
"We understand the importance of transitioning our physical business into the digital realm. This partnership between 24-7 and MyMusic provides us with an ideal back-end solution as a part of our D2C initiative. Our D2C store provides an additional outlet for consumers to purchase both our physical & digital catalogue music in one location with one shopping basket via a trusted source, therefore not fragmenting their shopping experience.", said Ken Berry Warner Music Canada.
In this venture, MyMusic will use the 24-7 technology platform to deliver all digital products on behalf of rhinorecords.ca. All digital products will be offered in DRM-free 256 kbit MP3 format, which is compatible with all MP3 players including the iPpod.
MyMusic is a progressive award winning independent distribution and retail company which over decades has established a solid reputation in the Canadian music retail, online and fulfillment market. Likewise, 24-7 has been an authority in online and mobile digital distribution in Europe for many years providing the finest technology and one of the world's largest digital music catalogues. "This collaboration sets the ground work for a successful synergy to address the growing Canadian digital music market since the emergence of the DRM-free MP3 format", said Frank Taubert, CEO & Co-Founder, 24-7 Entertainment.
This partnership is part of a larger scale plan for 24-7 Entertainment to continue to penetrate new markets with the help of local fixtures on the scene.
"We are very pleased to represent 24-7 Entertainment's digital distribution platform in Canada and offer labels, retailers or telcos an unparalleled download service with the opportunity to sell digital music seamlessly on their own sites and based on their unique parameters", said Stephen Bleeker, CEO & Co-Founder, MyMusic.com.
About 24-7 Entertainment
24-7 Entertainment with offices in the UK, Germany, Spain and Denmark, is the leading B2B technology provider specializing in online and mobile distribution of digital entertainment. Via its comprehensive system, the company has fulfilled hundreds of millions of commercial and promotional downloads for major retailers, telcos, software and hardware manufacturers, record labels and media companies worldwide. With license agreements in place with over 12.000 labels including all major record companies, 24-7 Entertainment is a turnkey, one-stop-shop for the seamless, distribution of digital media.
About MyMusic
MyMusic provides expert digital and physical entertainment solutions to companies who seek an innovative and attentive approach to their business. With strong relationships with-in the music industry, MyMusic brings their considerable experience of physical retail, e-commerce, and web development to offer scalable, flexible, and unique solutions to their customers. MyMusic's clients include Indigo Books & Music, Warner Music Canada, Sony-BMG Canada, Costco, The Shopping Channel, CanWest, and CBC's Galaxie each of who value the fresh and distinct blend of service provided by MyMusic. MyMusic also offers web based marketing solutions and has worked with global brand leaders such as Visa, Coors Light, Orville Redenbacher, and Coca-Cola.
About Rhino Records
Rhinorecords.ca is a direct-to-consumer store that offers consumers a destination to purchase music from the Warner Music Catalogue. The Warner Music catalogue represents some of the greatest artists & recordings of our times and beyond. With artists like; Led Zeppelin, Eagles, Fleetwood Mac, Metallica, Neil Young, Blue Rodeo, The Doors, and many more…RhinoRecords.ca allows Warner Music Canada to ensure that their precious catalogue music is readily available to consumers.
Contacts
24-7 Entertainment
Nicole Dean
Manager Publicity & Marketing
t +44 (0)207 605 0145
f +44 (0)207 602 9944
www.247entertainment.com
nd@247entertainment.com
