- From Music to Sport to Fashion, Online Publication Delivers Unique Content -
BUFFALO, N.Y., Aug. 27 /PRNewswire/ — As one of today's leading lifestyle brands, New Era Cap is giving its consumers a peek inside what makes the brand a pioneer in the industry. Produced much like a traditional magazine, New Era's digital magazine entitled, "Your Lifestyle. Fitted." will feature a smart, exciting mix of editorial content and features focusing on music, fashion, sports and much more. The magazine, a free publication, officially launched on www.neweracap.com on August 26, 2009, and will appear quarterly.
"We're always looking for ways to make a real connection with consumers. The magazine will provide original, authentic and artistic content delivered in a way that is exciting and thought provoking," said Gerry Matos, Sr. Vice President of Marketing at New Era.
The debut issue will be distributed via e-blasts to over 100,000 consumers and members of New Era's web site. In addition, the magazine will be promoted on top consumer blogs, Facebook, MySpace and other premier social networking outlets.
Designed by Narrative, a New York City-based "innovation" agency, fans can expect to read relevant stories that speak to the lifestyle of today's consumers. There will be compelling feature stories as well as fashion and market coverage in each issue and editorial content that provides an engaging, interactive experience for readers through unique visuals and video.
Additionally, there will be reoccurring sections in each issue including "Fanatic" and the "Boutique Series". "Fanatic" highlights an individual who is truly passionate about New Era products and speaks about how the brand impacts their lifestyle, while "Boutique Series" highlights New Era retail partners that offer unique products and truly influence street trends.
To read the first issue of "Your Lifestyle. Fitted.", visit http://www.yourlifestylefitted.com/.
About New Era Cap
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.
  Contact:
  Dana Marciniak, New Era Cap Co.
  (716) 604.9259
  dana.marciniak@neweracap.com
  Philip Crimaldi, DKC
  (212) 981.5131
  philip_crimaldi@dkcnews.com
Source: New Era Cap
CONTACT: Dana Marciniak, New Era Cap Co., +1-716-604-9259,
dana.marciniak@neweracap.com; or Philip Crimaldi, DKC, +1-212-981-5131,
philip_crimaldi@dkcnews.com
Web Site: http://neweracap.com/
