Vesper Public Relations. Los Angeles, Tuesday August 11, 2009 – Five-time GRAMMY© award winner and Platinum recording artist Pepe Aguilar will launch the Pepe Aguilar Signature Collection this summer at two very special events.
The Latin songwriter whose career spans two decades has expanded his entrepreneurial talents to include fashionable footwear, which he will be introducing at two separate shoe-signings in Los Angeles & Orange County. The events will take place on August 15, 2009 at WSS' South Gate store located at 8830 Garfield Avenue from 11am to 1pm and at WSS' Anaheim store located at 2114 E. Lincoln Ave. from 2pm to 4pm.
The special pre-launch shoe signings will include a runway show, music and the opportunity to purchase the new designs and have them autographed by Aguilar himself. Similar events will follow in various cities across the United States.
In a milestone accomplishment Pepe Aguilar is the first Latin music recording artist to accomplish this feat, extending music to developing an exclusive shoe line.
Imbued in the vivid heritage of the Aguilar family, the Pepe Aguilar Signature Collection combines Pepe's own love of music, art and fashion with the rich styling of his cultural legacy. Much like the synthesis of music and lyrics, the label is a fusion of the rustic charm and vibrant colors of Latin culture, together with the appeal of a modern-era 21st century "Charro": Strong, sexy and bold.
"I'm a true believer of tradition, but I'm also fascinated with technology and the way Latin culture has evolved. Our brands are all about that. We are combining the very best of today with the best of yesterday, and are hoping to create the standards of tomorrow", says the singer.
The rollout will initially focus on men's shoes and boots ranging from casual to work will be available exclusively for purchase at the event. The highly anticipated footwear line will be launched nationally online and distributed initially in the 51 WSS- Warehouse Shoe Sale retail store locations in Southern California. The complete Pepe Aguilar Signature Collection will expand to include women's shoes as well as clothing and accessories.
In addition, the singer is also working on the release of his highly anticipated album slated for November 2009, and on developing an ecological agriculture project in his native Zacatecas (Mexico).
About the Pepe Aguilar Signature Collection
The Pepe Aguilar Signature Collection is the creative endeavor of 5-time GRAMMY© award winner recording artist Pepe Aguilar and includes an evolving line of men's and women's shoes, clothing and accessories. Steeped in the traditional artistry of old Mexico and drawing from modern elements of style and detail, the eponymous Pepe Aguilar Signature Collection is a must-have for the modern day fashionista, incorporating the latest trends in materials, colors, shapes and detailing, all with Pepe's 100% hands-on approach and keen eye for every detail.
About WSS
Founded in 1984, WSS -Warehouse Shoe Sale identified an opportunity in the Southern California marketplace. Equipped with an innovative retail concept and a unique distribution system, Warehouse Shoe Sale fulfilled its goal of providing the latest styles for the entire family in a convenient retail format.
WSS offers a wide variety of footwear, clothing and accessories from all major brands. WSS carries over 3,000 of the latest styles of such brand names as Jordan, Nike, Converse, Vans, DC and many more. WSS delivers a wide assortment of merchandise made up of quality products and is proud to be the exclusive distributor in Southern California for the new and exciting Pepe Aguilar Signature Collection.
Twenty-five years later, WSS-Warehouse Shoe Sale is the undisputed leader in many of the communities in Southern California and has successfully opened 51 locations. WSS' focus is to serve the needs of the entire family. WSS believes in the philosophy of being an active leader in the community and participates in over 350 events annually. For more information visit www.warehouseshoesale.com
For more information about this event and to be included for media coverage, please contact Mariluz Gonzalez at Vesper PR at (818) 667-6403 or via email at mgonzalez@vesperpublicrelations.com
For more information about PEPE AGUILAR, please visit:
http://twitter.com/pepeaguilaruno
http://www.facebook.com/people/Pepe-Aguilar-Legitimo/1265606463
http://www.myspace.com/pepeaguilar
http://www.youtube.com/pepeaguilaroficial
http://www.pepeaguilar.com.mx/
