HENNESSY ARTISTRY: Series of Intimate Event Experiences Kicking Off in September Curated by Common & The Roots

NEW YORK, Aug. 3 /PRNewswire/ — Hennessy, the bestselling Cognac in the world and one of the most celebrated and storied brands in history, today announces the fourth annual edition of the acclaimed Hennessy Artistry series, a four-city slate of musical performances that promise to deliver an electrifying experience of unexpected blends: musical, artistic, cultural — and flavorful.

Hennessy Artistry events will be both curated and headlined by hip-hop impresario Common, with The Roots — named one of the "greatest live acts in the world" by Rolling Stone — also appearing as the house band. Hosted exclusively by Hennessy, each night will feature a unique blend of performers and collaborators ranging from up-and-coming talent to cameos by iconic special guests.

Says Common: "Hennessy is the master of blending, and Artistry, is all about artistic blends of music genre, culture and style. The lineup is coming together nicely. The Roots and I are really collaborating to create a musical blend of talent that will do Artistry justice. We are planning some surprises as well, it should be quite an experience and I am thrilled to be a part of it."

Says Hennessy SVP Andy Glaser: "Our vision is for each event to be a blend of musical, artistic, and cultural experiences that give our brand's fans a once in a lifetime experience — a memorable legacy that will remain synonymous with Hennessy."

  The schedule of events is as follows:

  The Shrine, CHICAGO                      SEPTEMBER 12
  The Velvet Room, ATLANTA                 SEPTEMBER 19
  The Corinthian, HOUSTON                  OCTOBER 3
  "HALO" NEW YORK @ Terminal 5             OCTOBER 7

Marked by the core principles of discovery, creativity, and self-expression, Hennessy Artistry has been lauded worldwide as a showcase a broad range of talent, from local performers, to iconic artists such as Kanye West and LL Cool J, and rapidly rising superstars such as Ne-Yo, the curator of the 2007 series.

To date the Hennessy Artistry series has highlighted the art of blending at dozens of events around the world — from Stuttgart to Sydney and from Hong Kong to Hanoi in just the past 12 months alone.

About Hennessy:

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA. and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

Online Resources:

Media resources, including exclusive images and video footage available here:
http://www.shorefire.com/clients/hennessyartistry/.

  Publicity Contact for Hennessy Artistry 2009:

  Shore Fire Media
  Nick Baily – nbaily@shorefire.com
  Rebecca Shapiro – rshapiro@shorefire.com
  Nancie S. Martin – nsmartin@shorefire.com
  T: 718-522-7171
  F: 718-522-7242
  http://www.shorefire.com/

  Contact for Moet Hennessy USA:
  Meg Carlozzi – meg.carlozzi@mhusa.com
  Director Of Communications, Hennessy
  T: 212-251-8241
  F: 212-251-8235
  http://www.hennessyartistry.com/
  http://www.hennessy.com/

Source: Hennessy

CONTACT: Nick Baily, nbaily@shorefire.com, or Rebecca Shapiro,
rshapiro@shorefire.com, or Nancie S. Martin, nsmartin@shorefire.com,
+1-718-522-7171, or fax, +1-718-522-7242, both of Shore Fire Media for
Hennessy; or Meg Carlozzi, meg.carlozzi@mhusa.com, Director of Communications
of Hennessy, +1-212-251-8241, or fax, +1-212-251-8235