– 59% also say the attention related to Michael Jackson is inappropriate –
FLEMINGTON, N.J., July 8 /PRNewswire/ — A new national media study among 1,350 viewers of Congressman Peter King's video where he is seen commenting on the attention surrounding Michael Jackson's death, revealed that most (60%) believe King's comments went too far.
The study was conducted by HCD Research using its MediaCurves.com(R) website on July 7, to obtain viewers' perceptions of New York Congressman Peter King's video post where he commented on Michael Jackson and the media attention surrounding Jackson's death. To view agreement curves and detailed results go to: www.mediacurves.com.
The study also revealed that most viewers (57%) did not agree with the comments made by King in the video. However, while the majority did not agree with King's comments, most (59%) still agreed that the attention related to Michael Jackson is inappropriate. "After viewing the automated response curves, we noticed that there was a significant increase in agreement when King referenced other stories in need of news coverage, such as our troops fighting in Iraq and Afghanistan," explained Glenn Kessler, president and CEO, HCD Research.
Among the study findings:
"Do you think the comments Congressman King made about Michael Jackson went too far?"
                                      Total
  Yes                                  60%
  No                                   40%
"Do you believe that the attention related to Michael Jackson's death is appropriate?"
                                      Total
  Yes                                  41%
  No                                   59%
  "Do you agree with Congressman King's statements?"
                                      Total
  Yes                                  43%
  No                                   57%
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
About MediaCurves.com
MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net). MediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393.
Source: MediaCurves.com
CONTACT: For more information on the study, or to speak with Glenn
Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD
Research, +1-908-483-9121, vince.mcgourty@hcdi.net. You can also receive
updates from MediaCurves.com by following us on Twitter:
http://twitter.com/mediacurves and Facebook:
http://www.facebook.com/home.php#/pages/Flemington-NJ/MediaCurves/86691908820?
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Web Site: http://www.mediacurves.com/
