Digiwaxx Media Partners with Solar One to Produce CitySol Festival and Solar Heat Mixtape
New York, NY (July 8, 2009)--Digiwaxx Media has collaborated with Solar One for the second consecutive year with its NYC Sustainability Festival taking place Friday July 10th through Sunday July 12th at Stuyvesant Cove Park located on 23rd Street and the FDR Service Road East in New York City. As co-curator of the main event, the live music day on Saturday, July 11th, Digiwaxx has secured the urban acts that will be performing during the concert as well as created the free Solar Heat mixtape produced by 106 & Park DJ battle champion, Get Live. The mixtape will primarily be available online for download as an eco-friendly alternative to traditional physical CD’s and a conscious effort to conserve materials. The fully solar powered event will take place from 12 Noon to 10pm with a long list of acts that will include Dead Prez, O’Neal McKnight and a special surprise guest DJ.
Digiwaxx Media, a premier music marketing and urban lifestyle company that specializes in urban talent and digital distribution to DJs, originally joined forces with Solar One to help to further the marketing techniques that are used to reach an urban audience. As part of this partnership Digiwaxx’s role consists of securing talent for the show, marketing the event to urban networks as well as compiling a mixtape that features artists such as Mike Posner, J. Cole, Ryan Leslie and Melanie Fiona. “There are a lot of hip-hop artists who care about positive causes such as saving the environment. Digiwaxx is proud to offer a concrete and fun way for them to get involved and spread the message to our communities,” says Digiwaxx founder and CEO Corey “CL” Llewellyn.
The CitySol Concert will be fully powered by photovoltaic panels on Solar One’s nearby roof. To insure that the act is carbon neutral, all waste will be properly recycled. This is groundbreaking compared to comparative music performances that usually waste roughly 600 light bulbs, 200,000 napkins and nearly 500,000 plastic cups every year, yielding 500-1,000 tons of carbon dioxide.
In addition to booking Dead Prez, one of the most internationally renowned and politically charged groups of present day hip-hop, Digiwaxx has also booked Universal Records newcomer O’Neal McKnight who has received overwhelming buzz for his astounding affiliations and accomplishments. With Digiwaxx’s database of over 35,000 DJs worldwide that includes some of most renowned radio and celebrity DJs at their disposal, the surprise DJ is sure to be a hit. With Urban Go Green on board as a sponsor and the Queen Afua Wellness Institute on hand to provide raw vegan food, the festival will be a great experience for everyone attending.
The entire CitySol festival will include activities, installations, and exhibits for the whole weekend of July 10th-July 12th. Music acts will perform under a solar tent by Eco-Pioneer, who will also be providing site design with solar tents, a tiki lounge and a bar and bike area. Installation art and exhibits will be created in a Habitat for Artists—a temporary recycled-and-recyclable art studio where Habitat creator Simon Draper (and other artists of his choosing) will create pieces to display during the festival. Additional activities include Sunday’s Kids of All Ages Day where attendees can create their very own generator with the Madagascar Institute as well as take part in open eco-pet fashion show and access the Biobus Mobile Science Lab.
For more information on these events including the scheduled line up please visit www.CitySol.org/2009.
To download the Solar Heat Mixtape Vol. 2 please visit: www.digiwaxx.com/solarheat/hiphopisgreenv2.zip
ABOUT DIGIWAXX
Digiwaxx Media is an independent marketing and promotions agency specializing in music, lifestyle and the new urban culture. With music at the core of this culture, Digiwaxx is situated where things really happen now: at the intersection of recording studios, radio stations, DJ booths, concert venues and online sites where creative innovators, cultural influencers, entrepreneurs and fans converge. Digiwaxx is centered in a network of local relationships on a worldwide scale and the ability to activate these dynamic relationships with agility, efficiency and credibility knows no equal in the industry. Digiwaxx is an agency that converts years of experience at the forefront of urban creativity and lifestyle into a dynamic hub of information and resources whose platforms and services are able to connect music, technology, people and culture in a way that is unique to the Digiwaxx experience. Connect with us.
ABOUT CITYSOL
CitySol is a four-day solar-powered festival that merges the best of New York City’s Independent music and arts scenes with the campaign objectives of local renewable energy advocates. CitySol combines a multiple of entertaining, interactive and educate audience experiences to cultivate lasting interest and engagement in new efforts to create stronger incentives and supportive policies for solar power in NYC and throughout the state. Launched in 2005 by Solar One, a Manhattan-Based green energy, arts, and education center, CitySol has become a highly anticipated outdoor cultural event in NYC and one of the most exciting urban green venues in the country. Doubling in size each year, the festival drew 8,000 attendees in July 2007.
All media inquiries please contact:
Autumn Marie Dina Elkan
Digiwaxx Media Solar One
212-665-8607 (office) 646-831-4734
646-319-2584 (mobile) dina@solar1.org
autumn@digiwaxx.com
