Stars Encourage Nation's Youth to Use Serve.MTV.com To Connect with Local Community Service Opportunities
New York, NY, July, 2009 – Serve.MTV.com, MTV's platform to connect young people with local volunteerism opportunities, today debuted a series of on-air PSAs and viral Web videos that feature many of today's biggest artists and celebrities calling on young people to make a positive impact in their communities.
From battling homelessness to beautifying impoverished neighborhoods to saving whales, celebrities including Cameron Diaz, Will.I.Am, Hayden Panettiere, Pete Wentz, Kelly Rowland, Tyrese, Flyleaf and Sean Kingston dish about the causes they volunteer to support, and urge young people to join with their friends in making civil service a part of their lifestyle.  In addition to the PSA and Web videos, MTV plans to integrate this call to action in a number of its marquee on-air programs, including "The Real World," "Buried Life," and more.
Serve.MTV.com, which makes it easy for young people to connect directly with volunteer opportunities in their communities, was launched earlier this summer to help support the President's national community service initiative, "United We Serve," and in response to the Millennial generation's strong appetite for social change. 
Serve.MTV.com brings All for Good and its unparalleled array of service opportunities directly to young people nationwide.  All for Good is an open-source application that provides a single search interface for service activities across many major volunteering organizations.  All for Good helps people instantly find simple ways to get involved in their community, from being a mentor to helping design a website for a nonprofit.
For more information or to find volunteer opportunities in your neighborhood, please visit www.Serve.MTV.com.
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Aura Harewood, Online Marketing Manager
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