Leading Indie Gaming Site Brings Artists and Musicians Together With Flash Developers to Collaborate on New Games; Promotional Partnership With Scion Fuels Self-Expression and Collaboration
June 03, 2009, SAN FRANCISCO–(BUSINESS WIRE)–Kongregate, the leading indie game site where seven million gamers log 13 million hours of gameplay each month, today announced the launch of Kongregate Collabs. An extension of Kongregate's already thriving creative community, Kongregate Collabs (short for collaborations) offers a venue and tools that let game artists and musicians link up with programmers to collaborate on creating games.
"Over 15,000 games have been uploaded on Kongregate by our users, which is a huge out-pouring of individual expression. However, we feel that there are tens of thousands of gamers who would love to be involved in game creation by using their talents in art and music to contribute to the process," noted Jim Greer, CEO and co-founder of Kongregate. "Kongregate Collabs will be a great place for indie developers to meet and collaborate with artists and musicians in an environment specifically designed for self-expression and the creation of great games to be shared with millions of Kongregate players."
The launch of Kongregate Collabs is sponsored by ongoing promotional partner Scion, the hip auto brand delivering personalizable cars to trendsetting youth. As part of its second eight-week promotion with Kongregate, running through July 31, Scion will be the sole sponsor of Kongregate Collabs, including Scion's Artistic Intersection, a contest that will recognize and award weekly prizes to winning participants who upload the best entries. Winners will be determined by ratings from Kongregate players. Anyone can post their game art and music to get feedback, interaction and collaboration from the Kongregate community.
"In its second major sponsorship with Kongregate, Scion has been able to directly engage with Kongregate's audience of males age 18 to 24 in a very tangible, authentic way," said Lee Uniacke, Kongregate's chief revenue officer. "The essence of Scion's brand is self-expression, and we've created a unique and effective way for them to bring that to life for our users."
"With Kongregate, we've found a synergistic way to connect with a community of creative youth that has similar values to the Scion customer," stated Adrian Si, Scion interactive marketing manager. "Promotions of this kind allow us to interact with individuals who embrace customization while highlighting our brand values."
For more information on Kongregate Collabs and the Artistic Intersection Contest, visit http://www.kongregate.com/collabs.
About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, and the tC sports coupe. The brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
About Kongregate
Kongregate is a leading indie web game site getting more than one million game plays a day and one thousand new games added a month. Its audience is over 6 million unique users worldwide according to ComScore, and is growing 15 percent month over month. The audience is 93 percent young men who come to earn points and badges for their Kongregate profiles on an achievement system patterned after Xbox Live. The most popular games on Kongregate mirror those on the XBox 360, PS3, Wii and DS and is free to users. Kongregate shares ad revenue with the indie game makers themselves and its advertising base includes blue chip advertisers like Sprint, Frito Lay, Microsoft, Electronic Arts, Sony Home Pictures and Scion. Additionally, Kongregate has premium games on the site, where users can buy virtual goods using their micro transaction platform, Kongregate Kreds.
Based in San Francisco, CA, the company was founded in 2006 by brother-and-sister team Jim Greer, a game industry veteran, and Emily Greer, an interactive marketing executive. An award-winning company, Kongregate is the recipient of two Webby Awards and was included on Time Magazine's list of the Top 50 Websites of 2008.
Contacts
Radiate PR for Kongregate
Laurie Thornton, 650-654-2660
laurie@radiatepr.com
http://www.linkedin.com/in/lauriethornton
