YOUNG LONDON: INTO MUSIC
26TH JUNE – 2ND AUGUST 2009
PART OF THE CREATE09 FESTIVAL
Young London: Into Music – a new urban youth festival aimed at developing the next generation of talent in east London – was announced today. A series of five individual events – produced and delivered in the five Olympic and Paralympic Host Boroughs of Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest – takes place between 26th June and 2nd August 2009.
Young London: Into Music is delivered in partnership with Biggafish, Continental Drifts, Music Matrix, Rising Tide and Urban Development. Over 100 young people between 14 and 25 years old will receive professional mentoring and the chance to work with established artists.
Each event will showcase some of the boroughs rising stars, alongside the hottest names in grime, dance, dubstep and indie. So far artists such as Bashy, Ms Dynamite, Roachford, Leon Jean Marie, Double S, Ghetts and MOBO award winning Akala have been confirmed as performing artists.
A large part of the group who will be mentored by Young London: Into Music fall under the socially excluded banner and are 'Not in Employment, Education or Training' (NEET). By working with industry professionals, the young participants will be inspired; engage in the development of new music content; curate, produce and promote a series of events alongside high profile artists. 'Young London: Into Music' will be created by young people, for young people.
The project will foster links between participants and record labels, publishers, promoters, broadcasters, producers and artists; in addition to instilling self-confidence and professional work experience to all its youth contributors.
Young London: Into Music is a key strand of CREATE09 – the multi-genre, multi-event festival of culture that will be celebrating a wealth of music and art in all its glory in the Olympic and Paralympic Host Boroughs between 22nd June and 2nd August 2009.
The Delivery Partner Events
Biggafish, @ Underage Festival, Victoria Park, Tower Hamlets
A carnival float will be created by working with street and graffiti artists. The float will then be featured as part of Underage Festival (also part of CREATE09).
Music Matrix, Greenwich
In partnership with Bashy, an aural narrative installation will be exhibited in the shopping mall of Greenwich town centre. The narration will be a compilation of interviews conducted by local young people with the older generation about their perspective on life today and how things have changed.
Urban Development, Stratford Circus, Stratford
Urban Development are hosts of regular club nights 'ILUVLIVE' at Cargo amongst others. Urban Development will host a specially commissioned Young London: Into Music event at Cargo with artists such as Ghetts and Leon Jean Marie. With more guests to be confirmed…
Continental Drifts, at Rough Trade East, Tower Hamlets
Continental Drifts are based in Waltham Forest. For this event, indie band The Brute Chorus are set to perform a live set at Rough Trade East – recently named as one of the top 20 best retailers in the world by Tyler Brûlé's Monocle magazine. In addition there will be more special guests confirmed!
Rising Tide @ Ocean, Hackney Rising Tide's event will feature live performances by unknown local talent who get to share the bill with Ms Dynamite, Akala and more!
Young London: Into Music dates:
• 26 June, Rising Tide present 'Inner City Lives' at Ocean, Hackney
• 16 July, Continental Drifts present 'The Brute Chorus' at Rough Trade East, Shoreditch
• DTBC Mid July, Music Matrix, Greenwich Shopping Mall
• 23 July, Urban Development present 'Re: Definition' at Stratford Circus, Stratford
• 2 August, Biggafish at Underage Festival, Victoria Park, Tower Hamlets
Artists confirmed to date:
• Akala
• Bashy
• Double S
• Ghetts
• Leon Jean Marie
• Ms Dynamite
• Roachford
• Shola Ama
• The Thirst
• Urban Vocal Collective
• Plus very special guests to be confirmed!
createlondon.org
For further info, interviews or images contact: letitia@outpostmedia.co.uk (press) or johnny@outpostmedia.co.uk (online) or call 020 7684 5634
Editor's Notes:
Young London: Into Music is a youth music project funded by the Arts Council of England and LDA. CREATE09 festival of arts runs from 22 June – 2 August 2009 across a multitude of venues and locations that will feature over 300 events across festivals, performance, music, design, theatre, architecture, comedy, fine arts and heritage. It is a celebration of the unique character of the five Olympic and Paralympic host boroughs, reflecting the diverse communities that define the region. The festival is an official part of the Cultural Olympiad and has been awarded the Inspire Brand. The five host boroughs for the 2012 Olympic and Paralympic Games are: Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest.
*Press note: CREATE09 is always capitalised and spelt as one word.
BIGGAFISH
Established in 1999, Biggafish works with, and epitomises the vanguard of, urban youth music and culture, having developed a youth centric model that engages young people effectively through creative, relevant and positive projects that excite and inspire.
The majority of the program is based on an outreach, mobile delivery model, where by young people and previous partners are trained to facilitate sessions with other young people.
biggafish.com
RISING TIDE
Rising Tide Trust is a professional development and training charity based in the London borough of Hackney. Working in partnership with music companies, promoters, artists and training establishments to develop training at entry levels across many areas of the music industry. Rising Tide offers opportunities for local people and communities to work with industry professionals, giving them the skills to develop or pursue a career within music and related industries. Rising Tide focuses strongly on working with and for those who are deemed socially excluded or marginalized either by financial, geographical, educational, physical, mental, gender, age and other personal and socially invoked constraints.
rising-tide.co.uk
CONTINENTAL DRIFTS
Continental Drifts is an award winning international events and entertainment company, providing consultancy, production and artist's bookings services based in Waltham Forest, east London. Artists include performers across circus, cabaret, burlesque, dancers, and a stable of musicians working across genres, including reggae, ska, Arabic, Gypsy / Balkan, swing, rock 'n' roll and many more.
continentaldrifts.co.uk
MUSIC MATRIX
Music Matrix offer music consultancy services, whose aim is to provide access to a range of opportunities for diverse UK artists and creative organizations. They provide a range of services from sourcing public funding and commercial sponsorship opportunities through to project management and one to one consultancy. Through these methods, Music Matrix builds a sustainable and successful relationship between the commercial, public and voluntary sectors.
music-matrix.org
URBAN DEVELOPMENT
Based at Stratford Circus in east London E15, Urban Development is the one-stop organization for east London's new urban music talent. Urban Development's work covers innovative training courses for vocalists, MCs, DJs and producers with experienced professional tutors, individual artist mentoring, music industry seminars, regular live events and festivals and a fully professional record label, Documented.
urbandevelopment.co.uk
Venue addresses, opening times and prices
Rising Tide presents: Inner City Lives
Featuring Ms Dynamite, Akala + more
7pm, Friday 26 June
Ocean, 270 Mare Street, Hackney, E8 1HE
020 8533 0111
Continental Drifts p
resent: The Brute Chorus
7pm, Thursday 16 July
Rough Trade East, Old Truman Brewery
91 Brick Lane, E1
0207 392 7788
Free
roughtrade.com
Urban Development present: Re: Definition
Featuring Roachford, Ghetts, Leon Jean Marie, The Thirst and Double S
7:30pm, Thursday 23 July
Stratford Circus, Theatre Square, E15
Ticket Price £8/12
stratford-circus.com
Music Matrix presents: The Missing Link
Featuring: Bashy
Dates tbc, July
Greenwich Shopping Mall (Music Matrix)
SE7
Biggafish @ Underage Festival
Featuring: The Bigga Bloco!
11am – 10.30pm, Sunday 2 August
Victoria Park, Hackney, E9
underagefestivals.com
