May 07, 2009, NEW YORK–(BUSINESS WIRE)–Hennessy, the world's No. 1 cognac, announced today the second leg of their national Lady Hennessy Tour, featuring top model and TV personality Toccara Jones as one of six celebrity ambassadors.
From May through July, Jones will visit clubs and retailers in urban markets across the country as "Lady Hennessy" to promote the iconic cognac brand at exclusive meet-and-greet opportunities for fans. Jones will visit markets in Illinois, Indiana, Michigan, Ohio, Pennsylvania, and Texas.
"We are thrilled to have Ms. Jones as a part of the Lady Hennessy Tour," said Andy Glaser, SVP, Business at Hennessy USA. "Ms. Jones brings classic beauty, modern sophistication, and a strong sense of confidence to the tour, traits that are synonymous with Hennessy's brand identity."
After gaining recognition as a contestant on "America's Next Top Model", Jones signed with legendary modeling agency Wilhelmina as a plus-size model and has appeared in campaigns for Avon, Ashley Stewart, Rocawear and Target. Jones has also graced the pages of Essence, Smooth, Vibe, and Vogue Italia, and appeared on the covers of Black Men Magazine, and King. Jones also serves as a correspondent for BET's entertainment news show, "The Black Carpet" and as host for the network's interactive game show "Take the Cake".
Jones joins fellow Ladies Hennessy Dollicia Bryan, Angelica Curves, Melyssa Ford, Reagan Gomez and Miss Issa, all of whom will visit different markets for the duration of the tour.
For more information on the Lady Hennessy Tour, including a full list of appearance dates and locations for each of the Ladies, visit: www.ladyhennessy.com.
About Hennessy
Hennessy Cognac, the No. 1-selling cognac in the world, is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Hennessy V.S.O.P, Hennessy X.O, Hennessy Paradis, and Richard Hennessy.
Contacts
For Lady Hennessy
Erin Keaveney, 617-837-8123
ekeaveney@ampagency.com
