Jon Secada, RJD2, Soulive, Guru Choose Orchard's Diverse Media Services Platform To Drive Revenue, Build Audience, and Connect With Fans In New and Innovative Ways
May 07, 2009, NEW YORK–(BUSINESS WIRE)–Following the addition of several new labels to its catalog, The Orchard (NASDAQ: ORCD), a global leader in music and video entertainment, today announced deep digital partnerships with a diverse array of top artists across a variety of music genres. These artists will enjoy customized marketing and promotion programs, including the co-production of new original music and video content – in support of core physical and digital distribution services from The Orchard.
    * Platinum-selling artist Jon Secada's next album, Expressions, will be released on September 8, 2009. Following the release, Secada will perform several sold out shows in New York City.
    * Hip Hop producer/rapper RJD2, whose last album The Third Hand, came out on XL, will re-release his catalog with new bonus tracks and never before seen art and video. A new series of studio albums are expected for the beginning of 2010.
    * Jazz trio Soulive digitally released Up Here in the US on April 14th and will follow it with a physical release on July 7th. The group is currently celebrating their 10th anniversary with a 26 city North American tour.
    * Guru, the legendary innovator and American hip-hop star best known for the trailblazing hip-hop group Gang Starr and founder of the imitable Jazzmatazz series, will release Lost & Found, his fourth project through his own hip-hop label 7 Grand Records, on May 19th.
"Because Jon's music style speaks to so many different audiences, we don't need a distributor, but instead, a business partner who can work closely with our team and develop programs for Jon that span genres, languages, and regions," commented Frank Fiore, Jon Secada's manager. "The Orchard is unique in what they offer to artists and the platform they've built for their clients, and was the obvious choice for us."
"The Orchard works with me to come up with creative approaches to reaching my fans, and then provides me with the support and services needed to execute my plans. Then, I tap their marketing expertise to reach the retailers, tastemakers, and fans," commented RJD2. "Not to mention, I can log right into ALWSM and create my own iPhone app!"
About The Orchard(R)
The Orchard (NASDAQ: ORCD) is a global leader in the marketing, sales and digital distribution of music and video. Founded in 1997, the company works with labels, artists, production companies, and retailers to provide music and video across its network of more than 600 digital storefronts and mobile carriers in 59 countries. Headquartered in New York and London, with operations in 27 markets around the world, The Orchard offers marketing and promotional services, individualized client relations, licensing for film, television, advertising, and gaming, comprehensive physical distribution in the US, royalty collection and mechanical administration. An industry pioneer and continued innovator in digital media services and technology, The Orchard fosters creativity and independence (www.theorchard.com).
Forward Looking Statements
This release may contain certain forward-looking statements regarding The Orchard's expectations regarding future events and operating performance within the meaning of Federal Securities laws that are subject to certain risks and uncertainties and involve factors that may cause actual results to differ materially from those projected or suggested. Factors that could cause actual results to differ include, but are not limited to, the ability of The Orchard to distribute certain products, videos and artist recordings. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in The Orchard's most recent periodic reports on Form 10-K and Form 10-Q that are filed with the Securities and Exchange Commission.
Contacts
Ignition Marketing
Jackie Price, 617-435-6603
jprice@ignitionmkt.com
