It’s Hammertime: M.C. Hammer Kicks Off a Year of Kalahari-Sized Entertainment at Resort’s New Indoor Theme Park

- Kalahari Builds On Newly Unveiled Indoor Theme Park To Offer Free Birthdays, Team Building Programs and Spring Break Deals -

WISCONSIN DELLS, Wis., Feb. 27 /PRNewswire/ — To showcase the high-octane entertainment options in its new Indoor Theme Park and unveil a year of exciting new amenities and entertainment options, Kalahari Resort joined forces with the Grammy Award-winning M.C. Hammer who will star in an upcoming A&E reality series called "Hammertime." A multi-platinum artist who topped charts in the 80s and 90s with hits such as "U Can't Touch This," M.C. Hammer performed with his energetic dancers in the new Indoor Theme Park's luxury sports bar for a group of lucky contest winners and VIPs as part of a celebration to unveil a year that includes birthday freebies, a new corporate team building program and great getaway deals for Spring Break.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090227/AQF041)

"At Kalahari Resort, we offer a wow factor for every guest whether they are a local neighbor or they traveling for leisure or business," says Todd Nelson, president and owner of Kalahari Resorts. "We have the entire Wisconsin Dells entertainment experience under one roof, something our guests won't find anywhere else."

Party Like It's Your Birthday

This year Kalahari is giving the gift of the ultimate birthday entertainment. From March 1, 2009 until March 1, 2010, guests who visit Kalahari on their birthday and show proof of birth date will receive an all- day pass to the resort's Indoor Theme Park. The pass includes admission to the Ferris wheel, carousel, ropes course, climbing wall, go-carts, laser tag, dry play features and more. Day passes do not include arcade games, bowling or golf simulators. For adults, accepted identification includes a driver's license, government-issued photo identification, or a government-issued passport. Guests under the age of 16 will be asked to provide an original or a certified copy of a birth certificate.

Corporate Team Building Kalahari-Style

Voted "best hotel for a business meeting" by Corporate Report Wisconsin in 2005, 2006 and 2007, Kalahari Resort, home of the largest independently-owned convention center in Wisconsin, is known for its unique meeting and conference options. Today, the resort announced it will expand its corporate options to include an entertaining and engaging team building program designed for its new Indoor Theme Park by a 20-year corporate training veteran.

Kalahari's team building program, certified by the Action Centered Learning Institute, can be customized for each group for a variety of purposes including: communication improvement, strategic planning, teamwork, leadership skill development, creative problem solving and conflict resolution.

  For additional deals and specials, go to http://www.kalahariresorts.com/.

  About Kalahari Resort-Wisconsin Dells

Kalahari Resort in Wisconsin Dells is a "world-away" waterpark experience in the heart of the Midwest. Situated along I-90/94, the authentically African-themed Kalahari Resort greets Wisconsin Dells visitors with a sneak peek of its colorful web of award-winning outdoor and indoor waterpark slides, attractions, and activities. The resort is home to Wisconsin's largest indoor waterpark, a 110,000-square-foot Indoor Theme Park featuring a six-story Ferris wheel, 742 guestrooms, 10 stand-alone five-bedroom suites, the full- service Spa Kalahari and Salon, a fully equipped fitness center, on-site restaurants including Kahunaville, unique retail shops, a 15-screen cinema and 100,000-square-foot convention center. Kalahari also features Trappers Turn, a 27-hole award-winning golf course. A second Kalahari Resort is located in Sandusky, Ohio.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20090227/AQF041
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN6
PRN Photo Desk, photodesk@prnewswire.com

Source: Kalahari Resort

CONTACT: Staci Graber, +1-612-715-2643, sgraber@leumpr.com, for Kalahari
Resort

Web site: http://www.kalahariresorts.com/

Señor Kaos Releases “Girls Rock Too Remix” Video for Women’s History Month

(ATLANTA – February 27, 2009) Last fall Atlanta hip-hop mainstay Señor Kaos told the world why "Girls Rock Too" in a hit single off his project "Swagger is Nothing, Talent is Everything." This March he releases a special "Girls Rock Too Remix" video in celebration of Women's History Month.

The remix is produced by Atlanta-based producer Illastrate, who was very excited to collaborate on the track in honor of Black History Month. He has worked with hip-hop artists such as Do It All (Lords of the Underground), Dynas, Tye Pheonix, Akir, Butta Verses, Binkis Recs, Basic Vocab, Ozy Reigns, Invizzibl Men and many more. The original single was produced by Johnny Euphonic.

Jeanius Media is behind the video production of "Girls Rock Too Remix." The lyrics of the song highlight several influential women in history and the new video includes pictures of the women referenced in the song as well as images of some of the key females in Atlanta's hip-hop community.

"This song wasn't made just for women to listen to. I want kids and even adults to learn something from this song. I hope it provokes thought and sparks conversation, whether it's in schools, barber shops, at water coolers, etc." said Kaos.

The "Girls Rock Too Remix" video can be viewed at www.TheKaosEffect.com as well as on Kaos' Video Channel, www.vimeo.com/senorkaos. The original "Girls Rock Too" digital single, which received international radio play, is available for purchase on iTunes via High Water Music.

In addition to making positive and real hip-hop music, Señor Kaos runs a lifestyle marketing company, Vintage Imperial and a popular blog, The Kaos Effect. For more information on Señor Kaos or "Girls Rock Too Remix", visit www.thekaoseffect.com.

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Contact Info: Señor Kaos -  kaos@thekaoseffect.com

Contact: Nicole Rateau, nrateau@gmail.com, 404.644.3806

Perfect water celebrates with Grammy award-winning singer/songwriter Ne-Yo

Perfect water provides the healthiest option for bottled water

Atlanta, GA – Feb 27, 2009 Perfect water hosted the official after-party for multi- Grammy award winning artist Ne-Yo on Wednesday, February 25 at Whiskey Park in the posh W hotel located in mid-town Atlanta, GA. The newly developed bottling company felt Ne-Yo was the perfect artist to partner with as they begin a new marketing campaign geared towards a more contemporary demographic. "It is important for us to advertise this product to a different market. Ne-Yo is an incredible artist with mass appeal. We feel that Ne-Yo and Perfect water are both representatives of brand new at its best," says Perfect representative Eric Fears.

Dubbed the perfect empowered drinking water, Perfect was scientifically created to be a pure, clean, and natural tasting drinking water. Derived from resevoir water, Perfect undergoes a 15-step purification process in order to produce the cleanest healthiest bottled water experience available. The calorie-free final product contains trace amounts of several minerals: Magnesium, Potassium, Calcium, and Electrolytes too-all things that help to make the body stronger and healthier. "This water was created to be the best water for consumption in the human body. It is quick absorbing, smooth tasting, oxygenated and full of electrolytes. This is important because so many problems and illnesses stem from dehydration and low oxygen levels," Fears says.

Perfect along with the Chris King Group hosted a select gathering of 250 celebrities, athletes and entertainment taste makers to a evening of dancing and celebration on the heels of Ne-Yo's Grammy's sweep and platinum sales. R&B crooner turned Dancing with the Stars contender Mario, actor Darrin Henderson, Kendu Isaacs, hip hop princess Diamond, along with the San Diego Charger's Antonio Cromartie and Mike Tolbert and Olympic gold medalist Justin Gatlin.

For more information on Perfect visit www.drinkperfectwater.com or www.ineedwaternow.com

About Enchanted PR

Enchanted PR is a full service public relations agency that fuses creativity with industry know- how and public relations practice to create memorable individualized campaigns for every client. Enchanted PR actively seeks exposure for clients that include television, print, radio and sponsorship opportunities for all clients. We strive to create opportunities for our clients that offer visibility and exposure, relevant to their career goals and aspirations.

Enchanted PR
Christal Jordan-Mims
President
email: enchantedpr@gmail.com
phone: 678-499-0297

X.O. Prepares for Major Release of Realmatic Project

Another Shining Moment for Hip Hop in D.C.

WASHINGTON, DC  March 10, 2008  Rising hip hop star X.O. is prepping for his groundbreaking entrance into the mainstream music scene. His fifth project, titled Realmatic, will be digitally released on March 11. Fans will have a chance to experience the project at a release party hosted at the Major Store, 1426 WISCONSIN AVE. NW WASHINGTON, DC 20007, on March 10.

X.O. continues to earn recognition from major D.C. artists. In a recent interview with hiphopgame.com: What artists in D.C. should fans be looking for? "Southeast Slim and X.O. Yeah. Southeast Slim, X.O., U.C.B…., I know I'm missing some people. There's a lot of people. There's a lot of great artists coming from this area. And definitely Tabi. Don't forget Tabi." says Wale (Allido/Interscope).

X.O. has been creating a buzz for himself since the release of his third project The Takeover 2, which received over 2,000 digital downloads. Here is a sample of some of his media reviews:

Washington Post Express: The rhyme-slinger is determined to expose all dimensions of himself as a rapper  and as a person.

Washington City Paper: A self described De La Wu/Tupac Pun, [X.O.s] a witty, innovative lyricist who puts the D.C. street life in a unique perspective that has rarely been captured in hip-hop prose.  This is the work of a rising star putting his street experiences into a transformative experience.

Released on March, 11, 2009, Realmatic will be available for download at http://www.xoupt.blogspot.com and www.myspace.com/xouptown.

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OTB Management Group located in N.W. Washington, D.C., represents the artist X.O. Please send all correspondence to otbmgmt@gmail.com or for further information about OTB and X.O. visit http://otbmgmt.blogspot.com.

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Media Contact: OTB Management Group
Name: Renard Walker, Public Relations
Phone: 240-304-9244
Email: otbmgmt@gmail.com

Research and Markets: Online Music Radio Spins 6.6 Bil. Track Play Hours in ’08; Media Spend at $84 Mil.

(Online Music Spins and Media Spend: 2003-2012)

February 27, 2009 – DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/41b7b1/online_music_spins) has announced the addition of the "Online Music Spins and Media Spend: 2003 – 2012" report to their offering.

Online music radio and track play listening hours increased 37.6% to 6.67 billion in 2008, while in-stream audio sold against ad-supported cumulative hours improved by 46.1% to $84 million (including video placements) over the 12-month frame.

This report provides detailed data and analysis of premium (subscription) and ad-supported listening sites for the entire year. An analysis of ad-supported music listening reveals Clear Channel the market leader, with a 16.5% share, followed by AOL Radio with 13.2% share. The two major music radio subscription services have a combined 6.7% share. The report also provides an analysis of recently adopted royalty guidelines.

Taking average estimated hourly listeners of 341,509 (based on 2.9 billion ad-supported hours), and applying licensing rates equally across sites generating $84 million in 2008 media sales, that approximately $40 million would be owed to rights organizations, or 48.3% of the gross.

ONLINE MUSIC RADIO SPINS 6.6 BIL. TRACK PLAY HOURS IN '08; MEDIA SPEND AT $84 MIL.

Online music radio and track play listening hours increased 37.6% to 6.67 billion in 2008, while in-stream audio sold against ad-supported cumulative hours improved by 46.1% to $74 million over the 12-month frame, according to this comprehensive report.

The report, Online Music Spins and Media Spend: 2003 – 2012, shows that AOL's Shoutcast platform remains the most utilized outlet for online music, capturing 52.5% of total time spent listening, followed by Clear Channel sites with 7.8%.

Shoutcast cumulative music hours grew 47% in 2008 (after a 47% rise in 2007) compared to 27.9% for music listening hours supported by paid media placement, up from 10.6% growth in 2007, a year revised royalty guidelines were formally established.

However, while Shoutcast clusters audiences, along with thousands of channels and hundreds of independent webcast brands it remains largely an ad-free environment.

An analysis of ad-supported music listening reveals Clear Channel the market leader, with a 16.5% share, followed by AOL Radio with 13.2% share. The two major music radio subscription services have a combined 6.7% share, according to the report.

Ad-supported music hours as a percentage of total online listening has declined each year since 2005, registering 44.2% in 2008; a trend forecast to continue.

Sell-out rates improved in 2008 to an estimated 45%, up from 35% in 2007, forecast to reach 50% in 2009. Webcasters are allocating anywhere from 6 -9 avails per listening hour, and CPMs range from $3 – $10+ for in-stream audio, $20 for video.

An analysis of the online music royalty structure adopted in 2007 suggests that by taking average estimated hourly listeners of 341,509 (based on 2.9 billion hours), and applying licensing rates equally across sites generating $84 million in 2008 media sales, that approximately $40 million would be owed to rights organizations, or 48.3% of the gross.

"Online music programmers are passionate about radio, and adapting their businesses to an inspired yet challenging marketplace. In 2009 their focus is on running lean, efficient operations, capping international streams while pitching local, regional and national avails," commented research director Paul A. Palumbo.

For more information visit http://www.researchandmarkets.com/research/41b7b1/online_music_spins

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax (USA): 646-607-1907
Fax (International): +353-1-481-1716

REEBOK PARTNERS WITH HIP-HOP ARTISTS KIDZ IN THE HALL FOR THE CLASSIC REMIX COLLECTION

KIDZ IN THE HALL RE-INTERPRET THE CLASSIC SONG "I GOT IT MADE" BY SPECIAL ED

The re-interpreted song will be available exclusively at Foot Locker stores with the purchase
of footwear from the Reebok Classic Remix collection on March 10, 2009.

This spring Reebok will release a new collection of classic footwear styles which has been updated to create the Classic Remix collection. Key retro elements of the past and streamline detailing of the present combine a 'then and now' look at Reebok's history. The Classic Remix collection will be available exclusively at Foot Locker stores.

In celebration of this new collection, Reebok is partnering with today's top emerging hip-hop artists. Each will re-interpret an original influential song from the 80's to be distributed exclusively with the Classic Remix collection.

Kidz In The Hall (Major League/Duck Down Music) will be the first group in the series to re-interpret the classic song, "I Got It Made" by Special Ed. The new track will be available for download to customers who purchase footwear from the Classic Remix collection at Foot Locker stores starting March 10th, 2009.

Reebok will offer new styles and color ways from the collection throughout the year, each featuring a new artist and re-interpreted track. Next in the series will be Kid Sister, followed by B.o.B.

Reebok Classic Remix Collection Featuring Kidz In The Hall – Video Spot: http://www.vimeo.com/3381310

For more information, check out: http://www.footlockerunlocked.com/classicremix

Sneaker Images here: http://www.sendspace.com/file/ui4y48

Photo credit: Jesper Norgaard

Contact:
Diego Vargas
Cornerstone
diego@cornerstonepromotion.com
212-741-7100 ext 314

Ustream Announces Exclusive Live Entertainment Venue and Online Streams from Austin’s Largest Interactive Music Festival

Ustream Studio Will Be Open to the Public and Will Stream "Live from the Belmont" at SXSW, March 13-21, 2009

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Ustream today announces the first-ever Ustream Studio "Live from The Belmont" at South by Southwest, Austin's largest interactive music festival. The Ustream Studio will combine the ideas and music at the heart of SXSW with the interactive power of live streaming. A free high-profile event open to the public and produced by nicefishfilms, no wristband is required for entry.

The Ustream Studio will showcase musicians, journalists, futurists, artists and thought leaders at The Belmont, 305 W. Sixth St., Austin, Texas. Whether enjoying the events locally or from across the world, Ustream will power all events live on Ustream.TV, the leading internet broadcasting platform that allows anyone with a camera and an internet connection to live stream.

Participants of the Ustream Studio from March 13 to 21 include Grammy® Best New Artist of the Year Adele, Peter Himmelman, Indigo Girls, Manchester Orchestra, The Von Bondies and Glasvegas.

With Ustream's easy embed tools, users can share any of the live streams, allowing any website to host these compelling concerts and panels. For more information, visit www.ustream.tv/sxsw or the live stream at www.ustream.tv/channel/ustream-studio, or follow us on Twitter: http://twitter.com/UstreamSXSW.

"Our intent is to create a space for big ideas to grow," said Michael Sean Wright, founder of nicefishfilms and director of the Ustream Studio. "Ustream Studio is a phenomenal space to experience the excitement and collaboration that defines SXSW. An event on this scale -available to viewers across the globe, for free- is revolutionary to me."

"The Ustream Studio underscores our vision to help people share moments and experiences with each other," said Brad Hunstable, co-founder and president of Ustream. "We're thrilled to be a partner in this event that integrates the power of live video with top-notch entertainment and talent."

Offering a full range of food and drinks, the Belmont features a retro atmosphere with period furnishings, vintage fixtures, dark woods and design touches that evoke the glamorized 1960s era of Kennedy, Sinatra and Monroe.

About Ustream TV

Ustream.TV is the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. In less than two minutes, anyone can become a broadcaster by creating their own channel on Ustream or by broadcasting through their own site, empowering them to engage with their audience and further build their brand. Click here to start a broadcast now or learn more about broadcasting. Ustream's Shiba Inu Puppy Cam, seen by more than 10 million viewers worldwide, was listed as one of 2008's top 10 Web videos (Source: AP). Ustream powered more than 3.8 million streams during the 2009 Presidential Inauguration.

Follow Ustream on Twitter: http://twitter.com/UstreamTV

Read the blog: http://www.ustream.tv/blog

Contacts

Ustream TV
Shari Foldes
650-575-5816
shari@ustream.tv

Yo! Majesty leader Shunda K collaborates with Peaches, drops Le Passion, Yo! EP with Brooklyn producer Kotchy, announces SXSW appearances

Collabos with Caspa Codina, Tha Pumpsta and DJ Flore to burn yo clicking finger.

Tha Best Eva Written…Outkased mixtape featuring Shunda K and rapper Jerzy backed by Outkast instrumentals to surface in April.

"I'm sitting here having a heart to heart wit my mom and we're talking bout where I come from…"

February 26th, 2009 – Shunda K of Domino Records artists Yo! Majesty has just returned from 30-plus days and 40-plus shows criss-crossing the US. Now, instead of heading to the UK for the extensive Yo! Majesty tour there ("I have decided dat I will not be performing wit [band mate] Jwl B as Yo! Majesty on dis upcoming tour"), Shunda K is at home in Itty Bitty Plant City, Florida, hanging with mom and plotting her next move.

Shunda doesn't elaborate about sitting out the UK Yo! Majesty tour other than to refer to The Boston Herald article entitled "With partner in jail, Yo! Majesty's special K goes solitary route" where Shunda says of Jwl B, "…she's heading down a road where she's going to end up in jail, where she is, or dead. I just can't be a part of it."

And she's not… the UK Yo! Majesty tour will feature Jwl B (who is now out of prison on bond) and former Yo! Majesty band member Shon B who quit the group shortly after it was signed.

"…y'all will have to stay tuned to da book for all da intimate details. In da meantime, I still got a lot of things to do here," Shunda says.

Some of what she is doing includes appearing on lots of new tracks for the people including "Buck You Like A Billionaire" — the new Peaches track featuring Shunda K.  The cut is available now via Peaches label XL/Beggar's Banquet as part of the newly released Drums of Death – The Peaches Mixtape.  Stream "Buck You Like A Billionaire" over at ShundaK.com.

Also available is Shunda K's collaboration with hot Brooklyn-based producer Kotchy called Le Passion, Yo! — a four-song, FREE, digital-only EP that recently came in as the #3 most added hip-hop record at CMJ college radio and is being blogged about all over the interwebs. Shunda says lead track "First Encounter" (MP3) "describes my confidence and knowledge on who I am and what I expect from my lady, believing she is my heaven on earth!!!"

Shunda K Live at South By Southwest, 2009

03/14 Houston, TX @ Boondocks

03/15 Austin, TX @ Scoot Inn

03/16 Austin, TX @ Red 7

03/17 Austin, TX @ Beauty Bar (Fanatic SXSW Party)

03/18 Austin, TX @ Music Gym

03/18 Austin, TX @ Buffalo Exchange

03/19 Corpus Christi, TX @ Revolution

03/20 Austin, TX @ Creekside

03/21 Austin, TX @ DJ Orion House Party

Tools & Hi–Res Photos:

www.fanaticpromotion.com/rosterdetails.php?indexkey=1461

Shunda K On The Web:

www.shundak.com

www.myspace.com/shundak

www.facebook.com/pages/Shunda-K-of-Yo-Majesty/26474678700

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Shunda K is available for interviews.
For more information, contact Fanatic Promotion, Inc.
Media inquiries may be directed to: joshbloom@fanaticpromotion.com  | 212–616–5556

BELVEDERE VODKA AND YOUNG JEEZY RELEASE THE FIRST-EVER VIDEO FOR HIS LATEST SINGLE “CIRCULATE”

Video Available Exclusively for Download on JeezyCirculate.com

NEW YORK, NY (February 26, 2009)— Today Belvedere Vodka and Young Jeezy debut the official music video for "Circulate," the next single off Jeezy's latest album "The Recession."  The video, the first project of their creative partnership, can be viewed on jeezycirculate.com, along with other exclusive content including a new commercial spot by Belvedere with Jeezy.

Shot by Terry Richardson at New York's five-star, hotel Plaza Athenee, "Circulate" contains contributions by Gabriel Hart, who documented Young Jeezy during the historic Presidential Inauguration weekend in Washington, DC.  During this weekend, Belvedere Vodka and Young Jeezy announced a creative collaboration which includes new music, videos, behind-the-scenes clips, a national tour and more from Young Jeezy's 2009 projects.  The collaboration kicked off with a party at DC's hottest nightclub LOVE, where partygoers including Beyoncé, Bow Wow, Nelly and Ashanti, celebrated with Belvedere cocktails and enjoyed a performance by Jeezy, Jay-Z and T.I. 

Launched in late 2007, Belvedere's Luxury Reborn campaign celebrates a new evolution of luxury, with unique personalities and outspoken voices.  Continuing their support of creative talent, Young Jeezy joins a group of artists including Terry Richardson, Vincent Gallo, Andre Saraiva and RZA who align with Belvedere's message of free artistic expression, forever defining luxury in a new way.  Belvedere recognized Young Jeezy for his artistry and relevant, positive message of change, which reflect the brand's message of rebirth and creativity. 

"Just as Belvedere stands out in the world of luxury spirits, Young Jeezy similarly is a leader among artists and performers," says Charles Gibb, president of Millennium, Moet Hennessy's Vodka and Rum Division.  "Young Jeezy epitomizes unique expression, a quality synonymous with Belvedere."

"After hearing Jeezy's track 'Circulate,' we knew it fit perfectly with what Belvedere's all about—artistic, positive expression." says Tony Fair, Senior Entertainment Development Manager for Belvedere Vodka.  "We were thrilled at the opportunity to create the official video for the track, which brings our collaboration to life."

Young Jeezy and Belvedere will visit nightclubs across the country in March and April, beginning with Detroit on March 7.  Visit www.JeezyCirculate.com for more information.

About Belvedere Vodka
First introduced to North America in 1996, Belvedere continues to raise the bar in the world of luxury vodka.  Today, Belvedere embodies "Luxury Reborn," continuing to inspire and engage the most discriminating cocktail enthusiasts.  Made from Dańkowskie Gold Rye, Belvedere's smooth, creamy, peppery taste and clean finish brims with the energy of the night and a true downtown cachet.  Simultaneously steeped in history yet evoking modernity and innovation, Belvedere's Polish heritage and superior, hand-crafted quality continues to thrill its legions of discerning fans.  In late 2007, Belvedere introduced its Terry Richardson-lensed ad campaign and, in 2008, Belvedere launched its exciting and extravagant Jagger Dagger, the ice pick designed by Jade Jagger.  Belvedere is available at fine wine and spirits retailers nationwide as well as in top nightclubs and bars.  

About Young Jeezy
Young Jeezy, born Jay Jenkins, is a leader in the hip-hop world.  Choosing to focus his music on positive messages and comments on the world he is from and his country around him, Young Jeezy sets himself apart from other rappers.  Young Jeezy's own experience of the American Dream, becoming an inspirational musician, has encouraged him to spread the message that our country offers such opportunities.  After Hurricane Katrina, Young Jeezy opened his home to victims and invited them to stay there.  In 2007, Jeezy started Toyz in Da Hood, a charity toy drive to collect toys for children living in low-income areas in Georgia and Florida. 

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Media Contact
Carran AuWerter:carran@laforce-stevens.com
Katie Stephens: kstephens@laforce-stevens.com
LaForce+Stevens
(212) 242-9353

Video: Model Bar Refaeli and the Madden Brothers Fuel the Future of Fashion at Walk the Walk

Hurley announces 'Microphone for Youth' global t-shirt design competition at the dynamic fashion runway showdown

LOS ANGELES, Feb. 26 /PRNewswire/ — Sports Illustrated 2009 Swimsuit Issue cover model Bar Refaeli joined Benji and Joel Madden of Good Charlotte, Taboo of the Black Eyed Peas, Robert Buckley of Lipstick Jungle and Frankie Delgado of MTV's Bromance and The Hills at House of Blues Anaheim last night to judge Walk the Walk, a fashion design competition developed by Hurley to inspire creativity and confidence among future generations.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/hurley/37251/

Refaeli and the star-studded panel of judges that also included Hurley founder Bob Hurley and Rosemary Brantley of OTIS College of Art and Design watched a parade of Hurley collections that had been redesigned by area high school students. The theatrical shows, which at times looked more like dance-offs, were modeled, produced and promoted entirely by student teams.

Of four competing schools, Fountain Valley High School took home top honors and a $5000 donation to its art & music program. Gahr High School won a special design challenge and could see their two original head-to-toe designs featured in a future Hurley collection.

The evening also served to launch the Hurley Microphone for Youth t-shirt design competition, a platform for young people to express themselves creatively and win exciting prizes. Now through March 30, aspiring designers and artists can upload their artwork to www.Hurley.com and the public can visit the site to vote for their favorite. The designer of the winning t-shirt will be announced on April 1, 2009 on Hurley.com and will receive $5,000 and see their design sold through Hurley's online store.

Refaeli, a face, voice and spirit of Hurley, will choose her favorite design and that winner will receive an all-expenses paid trip to Los Angeles in June to meet Bar and Hurley team athletes, and attend Hurley Walk the Walk Grand Championship.

About Hurley: Founded in 1999, Hurley is a leading youth brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley's corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney, Barcelona and Bali.
Video: http://www.prnewswire.com/mnr/hurley/37251

Source: Hurley

CONTACT: Kate Walters of LaForce + Stevens, +1-323-372-3146,
kwalters@lsagency.com

Web Site: http://www.hurley.com/