SPARKS, MD--(Marketwire - November 14, 2008) - Fila and The Wu-Tang Brand, Ltd. announce their latest product collaboration: the Wu-Tang Weathertech boot. The winter wear boot will be available just in time for the holiday season and marks the second time the Italian heritage sportswear brand has partnered with Wu-Tang for footwear collaboration.
One of the most critically and commercially successful music groups of all time, The Wu-Tang Clan exploded onto the scene in the 1990s, delivering a sound unlike any other.
The Wu-Tang Clan consists of nine members: Ghostface Killah, GZA, Inspectah Deck, Masta Killa, Method Man, Raekwon, RZA, U-God and the late Ol' Dirty Bastard. These hip-hop pioneers are rappers, actors, entrepreneurs, record producers, screenwriters and executive producers. Under the direction of RZA, the group, through its own efforts and solo projects, (all of which he produced or co-produced) has been able to create a hazy, surreal, and menacing soundscape derived from hardcore beats, eerie piano riffs, and minimal samples. Out of these musical sounds and characteristics, their debut album "36 Chambers" was born. By 1993, The Clan possessed one of the most instantly recognizable sounds in hip-hop, and that still remains true today.
In 2007, Fila and the Wu-Tang Brand, Ltd. released a special edition of Fila's classic Original Tennis Shoe entitled the "C.R.E.A.M." shoe. This special and unique collaboration was a limited edition run that was available in three colors and developed exclusively for New York City's Training Camp sneaker boutique.
For this second collaboration, the Wu-Tang Weathertech boot was inspired by the classic Fila boot silhouette and features an oiled suede upper, molded rubberized vamp, d-ring lacing system and padded ankle collars. The Wu-Tang boot is emblazoned with the legendary group's insignia on both the side and the heel tab as well as with signature Wu-Tang yellow highlights.
Oliver "Power" Grant, executive producer, confidant and business partner of The Clan issued the following statement on behalf of Wu-Tang: "The partnership with Fila began during our early days and our latest product represents the ongoing mutual respect we have for the brand today."
The Wu-Tang boot retails for $100. For a list of retailers, please visit www.fila.com/wutang.
Established in Italy in 1911, Fila is a leading manufacturer of footwear and apparel for sport and leisure that has developed excellent brand recognition by marketing products with a high design and style content that are endorsed by professional athletes from around the world. www.fila.com
Contact:
Jarita Bridges
Fila USA
212.726.5937
Email Contact
http://www2.marketwire.com/mw/emailprcntct?id=F379AFF3278AFF10
