Fans Share a 360 Degree Mobile Concert Experience Through Mobile Ticketing, Radio Promotion, In-Venue Mobile Commenting and Day-of-Show Text Alert Campaign
PALO ALTO, CA--(Marketwire - October 22, 2008) - Today Mozes (www.mozes.com), the service that connects people to what they love from their mobile phones, announces that Universal Motown hip-hop artist Busta Rhymes and Los Angeles-based rising rap stars Pacific Division are the latest musicians to be featured in the exclusive "Music to Go" concert series. The event is co-hosted and produced by Mozes and the Knitting Factory, New York's premier venue for emerging talent.
Mozes and the Knitting Factory have created a 360 degree mobile concert experience for fans by providing mobile ticketing, in-venue mobile commenting and a day-of-show text alert campaign to remind RSVPs about the concert.
Those who want to join Busta Rhymes' or Pacific Division's mob can RSVP to receive a free mobile ticket to the exclusive October 29th show by texting BUSTA or PACDIV to 66937 (spells Mozes). No paper tickets will be issued.
Once at the Knitting Factory, fans can send messages to Busta Rhymes and Pacific Division via text-to-screen messaging that will be displayed in real-time during the concert and will also appear on Pacific Division MySpace page (http://profile.myspace.com/index.cfm?fuseaction=user.viewProfile&friendID= 34713161) and Busta's MySpace page (http://www.myspace.com/bustarhymes) via a Mozes widget.
"The 360 degree mobile concert experience we've created with Mozes has become a powerful way for us to bring fans and amazing musicians together through mobile," said Andrew Adashek, Director of Interactive Media for the Knitting Factory. "Through our partnership with Mozes, we are helping fans discover great new music and develop stronger connections to the artists they love through a trusted, spam-free service that combines text, voice, the web and of course, live events."
"'Music to Go'" has been an innovative and effective way to build our artists' mobile fan clubs," said Scott Kepnach, Marketing Manager, Universal Motown Republic Group. "Old and new fans are rewarded with an exclusive performance and get to communicate on an ongoing basis with their favorite musicians via text and voice messages. They feel-in-the-know and valued, which is very important to our artists."
"Bringing together hip-hop pioneer Busta Rhymes and the exploding talent of Pacific Division to the stage is a great way to celebrate the fourth installment of the 'Music to Go' series," said Patricia Dao, Director of Business Development at Mozes. "'Music to Go' has proven itself to be a powerful and effective way to build active and loyal mobile fan clubs."
The Busta Rhymes and Pacific Division concert is the fourth of the ongoing "Music to Go" concert series. Other concerts have included a September 29th event featuring Q-Tip, September 17th event featuring Jazmine Sullivan and a May 2008th performance and mobile contest with R&B star Lloyd, who offered a free trip to his hometown, Atlanta, for the fan who left the best voice message when requesting mobile tickets.
Members of the media are also invited to attend the Busta Rhymes/Pacific Division show at the Knitting Factory in New York on October 29th. For more information, or for tickets, please contact: Patricia Dao, Mozes, Inc., patricia@mozes-inc.com.
About Mozes, Inc.
Mozes is the service that connects people to what they love from their mobile phones. Mozes enables any marketer to easily build and manage interactive mobile CRM campaigns that integrate with the web and live events, print and broadcast media. Mozes powers thousands of mobile campaigns that connect millions of fans to their favorite bands, brands, sports teams, causes and more. Mozes guarantees consumers no hidden costs, as well as a permission-based and spam-free mobile experience. This approach builds trust, attracts more customers, increases participation and loyalty, which results in more effective marketing campaigns.
Initially focused on the music industry, Mozes is used by nearly 4,500 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.
About Knitting Factory Entertainment
Knitting Factory Entertainment is America's most prolific presenter of new and emerging musical talent. With more than 6,000 live music performances each year at its multi-stage New York and Hollywood venues, this treasured New York cultural icon has been transformed into a leading national arbiter and filter of 'what's next' on the independent music scene.
With a focus on the creation of a national platform with direct, demonstrable contact with the urban active demographic, the Knitting Factory is actively developing a presence in the branded entertainment space, and developing media partnerships harnessing the company's power as an aggregator of exclusive live performance content.
Knitting Factory's acquisition of Bravo Entertainment, a leading regional concert promoter, has elevated the Knitting Factory organization into one of the nation's top ten concert and tour promoters with operations across 20 states and wholly owned venues in Boise, ID, and Spokane, WA. Knitting Factory Entertainment expects to continue to expand its portfolio of venues by several new locations each year. Led by President and CEO Jared Hoffman, Knitting Factory Entertainment is headquartered in New York City.
For more information, please visit www.knittingfactory.com.
Contact:
Vickie Charles
Universal Motown
Email Contact
http://www2.marketwire.com/mw/emailprcntct?id=CF684AECE9BEB935
212.373.0783
Ben David Fenwick
Catalyst Group
Email Contact
http://www2.marketwire.com/mw/emailprcntct?id=2A6E27029AE7BF86
917-885-4415
Caitlin Looney
Mozes, Inc.
Email Contact
http://www2.marketwire.com/mw/emailprcntct?id=618EEDB28FBB0290
