"The Renaissance" in Stores November 4; Mobile Ticketing, Radio Promotions and Day-of-Show Mobile Alert Campaign Will Create 360 Degree Mobile Concert Experience for Fans
PALO ALTO, CA and NEW YORK, NY–(Marketwire – September 24, 2008) – Mozes (www.mozes.com), the service that connects people to what they love from their mobile phones, announced today that Universal Motown hip-hop artist Q-Tip is the latest musician to be featured in the exclusive "Music to Go" concert series, co-hosted and produced by Mozes and the Knitting Factory, New York’s premier venue for emerging talent. Mobile tickets to the free concert, to be held on September 29, will be offered exclusively to members of Q-Tip’s mob (mobile fan club) and to select music and cultural influencers in the New York area.
Fans who want to join Q-Tip’s mob and RSVP to receive a free mobile ticket to the show can text QTIP to 66937. No paper tickets will be issued.
Once at the Knitting Factory, fans can send messages to Q-Tip via text-to-screen messaging that will be displayed in real-time during the concert and will also appear on his MySpace page.
"The 360 mobile concert experience we’ve created with ‘Music to Go’ brings fans and music legends like Q-Tip together in an exciting new way," said Andrew Adashek, Director of Interactive Media for the Knitting Factory. "Through our partnership with Mozes, we are helping fans discover great new music and develop stronger connections to the artists they love through a trusted, spam-free service that combines text, voice and the web and, of course, live events."
Q-Tip, founding member of pioneering hip-hop group A Tribe Called Quest and longtime MC, will release a new album, "The Renaissance," on November 4 and will perform music from that album, as well as fan favorites and deep cuts from his previous work as a solo artist, at the "Music to Go" exclusive show.
"Bringing Q-Tip to the stage is a great way to celebrate the third installment of the ‘Music to Go’ series," said Patricia Dao, Director of Business Development at Mozes. "As both a hip-hop pioneer and a new music innovator, Q-Tip brings together old school knowledge and a passion for how new technology can connect people through music. We’re looking forward to working with the Knitting Factory and Universal Motown on this event."
"Q-Tip has always been a musical trailblazer, and his mobile campaigns are no different," said Scott Kepnach, Mobile Marketing, Universal Motown Republic Group. "The ‘Music to Go’ event and our ongoing mobile campaigns with Mozes are ideal avenues for building Q-Tip’s relationships with both his longtime and his brand-new fans."
The Q-Tip concert is the third of the ongoing "Music to Go" concert series, which included a September 17 event featuring Jazmine Sullivan and a May 2008 performance and mobile contest with R&B star Lloyd, who offered a free trip to his hometown, Atlanta, for the fan who left the best voice message for Lloyd when requesting mobile tickets.
Members of the media are also invited to attend Q-Tip’s show at the Knitting Factory in New York on September 29. For more information, or for tickets, please contact: Patricia Dao, Mozes, Inc., patricia@mozes-inc.com.
About Mozes, Inc.
Founded in 2005, Mozes is the world’s easiest and most trusted way to connect people to what they love on their mobile phones. Mozes enables any marketer to easily build and manage CRM and interactive mobile campaigns that combine text, voice, the web and live events. Mozes powers thousands of mobile campaigns that connect millions of fans to their favorite band, brand, sports team and more. Mozes guarantees no hidden costs, as well as a permission-based and spam-free mobile experience for consumers. This approach attracts new customers, increases consumer loyalty and participation, which results in more effective marketing campaigns. Initially focused on the music industry, Mozes is used by nearly 4,000 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.
About Knitting Factory Entertainment
Knitting Factory Entertainment is America’s most prolific presenter of new and emerging musical talent. With more than 6,000 live music performances each year at its multi-stage New York and Hollywood venues, this treasured New York cultural icon has been transformed into a leading national arbiter and filter of ‘what’s next’ on the independent music scene.
With a focus on the creation of a national platform with direct, demonstrable contact with the urban active demographic, the Knitting Factory is actively developing a presence in the branded entertainment space, and developing media partnerships harnessing the company’s power as an aggregator of exclusive live performance content.
Knitting Factory’s acquisition of Bravo Entertainment, a leading regional concert promoter, has elevated the Knitting Factory organization into one of the nation’s top ten concert and tour promoters with operations across 20 states and wholly owned venues in Boise, ID, and Spokane, WA. Knitting Factory Entertainment expects to continue to expand its portfolio of venues by several new locations each year. Led by president and CEO, Jared Hoffman, Knitting Factory Entertainment is headquartered in New York City.
www.knittingfactory.com
Andrea Roesch
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Phylicia Fant
Universal Motown
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Ben David Fenwick
Catalyst Group
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