"Talks About ‘Hollywood Meets Bollywood’ Remix & Hip-Hop’s Fusion with ‘Urban Desi’
New York, N.Y., September 25, 2008 – Desi Hits! is launching an exclusive one-on-one behind-the-scenes video interview with Wyclef Jean. The Grammy Award-winning star discusses his remix of "Hollywood Meets Bollywood" from his album Carnival Vol. 2: Memoirs of an Immigrant and the increasingly popular fusion between Hip-Hop and other popular Western music genres with Eastern Desi influences to create Urban Desi music.
Never afraid of exploring new sounds and rhythms Wyclef’s remix of "Hollywood Meets Bollywood" was created in tribute to Hindi cinema. By featuring Bollywood icons Abhishek Bachchan – considered by many as "India’s Al Pacino" – and Aadesh Shrivastava, arguably India’s best composer, Wyclef accomplished his goal of creating a genuine East/West fusion of Hip-Hop.
"There is a true fusion now of what we do in Hip-Hop," says Wyclef during the in-studio interview. "I wanted to put the whole synergy of where we come from and where [Abhishek] comes from and put it on one record. [Hollywood Meets Bollywood] ain’t official yet until it’s really Bollywood Meets Hollywood!"
Wyclef’s interview with Jay Gatzby from DesiHits.com’s The Corner is the first in a series of video programs, dubbed webisodes, the website will launch featuring artists from SONY BMG and Warner Music Group as the labels continue to embrace and collaborate with Bollywood and Urban Desi culture. The webisodes are intended to showcase popular Western artists embracing every aspect of Desi culture including cuisine, fashion, Bollywood and more.
"Desi Hits has coined the term ‘Urban Desi’ to define the emerging genre of music encompassing popular Western mainstream music like hip-hop, pop and rock fused with Eastern Desi influences," says Anjula Acharia-Bath, co-founder and chief executive officer of Desi Hits!. "Wyclef is an international musician and we are thrilled to have his exclusive ‘Hollywood Meets Bollywood’ interview as this genre of music fully encompasses the essence of Desi Hits!"
With Bollywood becoming a phenomenon in all industries including film, fashion and music, artists have been incorporating Desi beats within their music for a long time – just think Jay-Z’s "Beware of the Boys" with Punjabi MC or Truth Hurts "Addictive." At the heart of this trend has been the multimedia website DesiHits.com, which is the number one hub for this East/West music and lifestyle fusion on the Internet.
About Desi Hits!
Redefining Desi to reflect the diversity of today’s trendsetting South Asian, Desi Hits! spotlights established and emerging talent across music and entertainment from both the mainstream and the global Desi community. Wildly addictive, the multi-platform media company caters to a cosmopolitan and eclectic audience that craves fresh east-west fusion, and the best from Los Angeles, London, Bollywood and beyond. Original streaming music/video and podcasts shows, editorial, artist profiles and exclusive celebrity interviews, all accessible anytime, anywhere. Desi Hits! is also home to the first official Desi iTunes music store in conjunction with Apple, here you can discover new and established artists in a one stop shop for all your music needs! Why go anywhere else? Founded in January 2006 with headquarters in New York and London, Desi Hits! is dedicated to creating and encouraging exciting, edgy content and has already gained a following in over 65 countries. Has Desi HIT you yet? Love it, live it @ www.desihits.com.
CONTACT INFORMATION:
Sabrina Levine | Lizzie Grubman PR
212.966.5000 x102 | Sabrinal@grubmanpr.com
