Cha-Lo co-produces Lil Wayne's monster hit Amilli
predicts "change is coming" for hip hop
Atlanta, GA - Sep 16, 2008 Its no secret Lil Wayne dominated hip hop for the lion's share of 2008. Besides selling a-milli-on copies of his own 2008 release, his syrup-induced vocals added hype to hip hop and R&B releases throughout the entire year. His greatest triumph was undoubtedly the "Amilli" record that infected the airwaves like an airborn virus, dominating both commercial and underground radio with its thumping bassline and hypnotizing tribal-like chant. Despite surprisingly poor reported hip hop record sales, Lil Wayne's "Amilli" managed to make the rest of the industry look like imposters.
By the end of the summer every hip hop artist with studio access had done their own version of the record. The beat even inspired R&B hearthrobs Chris Brown and Ne-yo to step out of their "good guy" personas and exchange a few jabs over wax. "We had no idea that record was going to take off like that," says producer Cha-Lo. Like a good hip hop story, "Amilli", co-produced by Cha- Lo and Bangladesh, overcame insurmountable odds to make Wayne's album, let alone 2008 music history.
Cha-Lo's signature sound dominates 2008
"I think what made the track gain so much attention was that it's different and it's fun. We need to inject the fun back into the music," Cha-Lo says. "I come from a house background and that's something that I always loved about house music. It felt good. There is an element of fun to the music." Besides coming from a house / disco, Cha-Lo says he approaches production from a "sounds" angle as opposed to a musical angle. "I love experimenting with various sounds and sound effects. The music should have a life of its own."
Although "Amilli" is Cha-Lo's formal introduction to hip hop, the Chi-town born producer has been on the scene for years. Surprisingly Lil Wayne isn't the biggest star on Cha-Lo's discography. His first placement was for the Oprah Winfrey show years ago. I did some tracks that were hip hop driven but again had a very rich sound to them. They ended up being used on Oprah during a segment with Michael Jordan," he recalls.
Today Cha-Lo is working on a variety of projects with various artists such as Ludacris, Missy Elliott and newcomer Alja. "With every project I try to remember a quote I heard Clive Davis say years ago," Cha-Lo says. "He said, creativity is king. You can have a million records that labels are initially excited about, but at the end of the day. Creativity is king. Amilli is living proof of that statement."
For more information or interview opportunities, please contact: Christal Jordan-Mims, Enchanted PR at enchantedpr@gmail.com or 678-499-0297.
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