Raleigh, NC – August 21, 2008 - The DRC Clothing Co. is taking the phrase "fashion conscious" to new heights. The street wear designers have popularized the clash of traditional African fabrics with classic urban outerwear. While recent trends have pointed to bright colors, skinny jeans and European cuts, DRC's target market will take refuge in a high fashion counter-culture that acknowledges their lineage. The result is best summed up by the label's tagline "It's Cool to Be Conscious".
Antonio T. Mercer, along with Eric B. Ndelo and Roderick B. Vakala, whose Congolese (Democratic Republic of Congo) heritage gave birth to one of the line's many acronyms, will host an event at the 202 Art Gallery & Lounge, in Durham, NC, to promote DRC's Fall/Winter collection.
The event, billed as Photo.Conscious: Fashion + Photo Shoot + Party, will combine the elements of a fashion show with a photo shoot featuring some of North Carolina's most recognized tastemakers; all while revelers party their hearts out in the background.
Expect to see flashing lights from fashion photographers, video cameras and a green screen set-up as The DRC Clothing Co. produces a groundbreaking industry event.
DRC is the brand of choice for urban-minded, socially conscious young adults who seek apparel that appeals to more than just a sense of style. The brand fuses the urban aesthetics of international street movements with Pan-African cultural principles and designs.
The DRC Clothing Co. not only manufactures outerwear such as hoodies and track jackets but also t-shirts, scarves, skirts, bags, and button-ups. DRC strives to inspire pride, increase cross-cultural awareness, and disintegrate ethnic boundaries through its clothing commentary and unique perspective on style.
Photo.Conscious: Fashion + Photo Shoot + Party will be held on Saturday August 30, 2008. The event is highly exclusive and primarily invite only and a limited about of advanced tickets will be sold @ www.drc144k.com/tix.html.
www.drc144k.com
www.nufacesnc.com
Contact: The DRC Clothing Co.
Tel: 919.630.3874
Email: info@drc144k.com
