Online ad network's video campaign "crosses over" to traditional media outlet
WESTBURY, N.Y., Aug. 21 /PRNewswire/ -- Progressive online ad network, CPX Interactive, announced today that the get-out-the-vote PSA created in partnership with the Hip-Hop Summit Action Network is currently being distributed by Time Warner Cable across the cable giant's extensive national network. The video, called Vote For It! '08, will air through the end of August on targeted TWC carried channels including CNN, MTV, BET and VH1.
The "Vote For It! '08" video - in which Hip-Hop celebrities including Russell Simmons, Snoop Dogg, LL Cool J and Ciara urge young people to empower themselves by exercising their right to vote - was originally launched online and promoted through CPX's own online network of publisher websites. This initial online push resulted in more than 1.3 million views of the video at its YouTube page in the first four weeks of the campaign. (The video can also be seen at the campaign's online homepage http://www.voteforit08.org/).
The "Vote For It! '08" campaign is unique to the current political cycle as it represents a coming of age for the Internet as a tool to drive political awareness and activity. CPX CEO Mike Seiman explains, "We believe that, while the Internet's use in grassroots messaging and organization has been a growing story, the next step in this evolution was to show how it can be used as a primary launching pad for a more formalized campaign. We see the campaign's jump from online to cable television as a validation of that vision, and we are thrilled that Time Warner Cable has agreed to be a partner in this process. Ultimately, of course, their involvement means an even larger audience for the message - the importance of young people getting involved in the political process - which remains at the core of this campaign."
"We recognize the importance of making people aware of their right to vote," said Time Warner Cable EVP and Chief Marketing Officer Sam Howe. "This is a great opportunity to be involved with this important campaign and we are pleased to be one of the sponsors."
ABOUT CPX INTERACTIVE:
As a progressive online ad network and global marketing company, CPX Interactive is redefining the online advertising landscape. By layering the development and execution of cutting edge online strategies on top of its own global distribution model, CPX ensures advertisers success on any metric while efficiently monetizing 100% of its publishers' inventory...from premium to remnant.
CPX Interactive delivers more than 27 billion impressions to more than 200 million unique users in more than 65 countries every month.
CONTACT: David Shay, +1-516-693-1771, dshay@cpxinteractive.com
Source: CPX Interactive
CONTACT: David Shay of CPX Interactive, +1-516-693-1771,
dshay@cpxinteractive.com
Web Site: http://www.cpxinteractive.com/
http://www.voteforit08.org/
