July 17, 2008
HOUSTON--(BUSINESS WIRE)--drank, (IBGH.PK) the world's first extreme relaxation beverage, brought to you by Innovative Beverage Group, was launched in Houston earlier this year, and was featured in the July 7th issue of the Houston Business Journal, Houston's go-to business publication for working professionals across industries looking to brush-up on the latest and greatest news coming from the Space City.
Reaching nearly 90,000 Houstonians and also available on the Web www.houston.bizjournals.com, drank's exposure in the Houston Business Journal highlighted the beverage's competitive advantage in the functional beverage sector over energy drinks, like Red Bull and Monster, that are currently saturating the market. Peter Binachi, CEO of Innovative Beverage Group and the creator of drank, was also quoted on his reasons for creating this grape-flavored, carbonated beverage which not only grew out of his endless search for a natural way to relax, as the article states, but also from his passion for music and hip hop culture.
"From the time we opened Innovative Beverage's doors in Houston, the Houston Business Journal has been one of the publications that I read cover to cover each week, and have aspired to be in," said Bianchi. "We're very proud to be in its pages, and we openly welcome any chance to share the inspiration behind this drink, the all-natural ingredients used in its composition, our organic marketing strategy, and its success in the marketplace thus far in Houston and other major cities around the U.S."
In addition to the Houston Business Journal, drank was also recently featured in the Chicago Tribune's commuter paper, RedEye where Innovative Beverage spokesperson and former NFL player, Kenny Davidson touted the drink as the best prescription-free solution to sleeping through the night. Also in July, Davidson hit the FM airwaves on the morning show of one of Michigan's top Rhythm stations – WRCL Radio, sharing with listeners the story behind drank, and kicking off an on-air product giveaway.
Natural calming effects of drank
Harnessing the natural calming effects of melatonin, valerian root and rose hips to "slow your roll" and capture a stress-free state of mind, drank is available in over 500 locations including 60 Spec's in Houston alone, and in select markets and convenience in more than 37 cities in the southeast including Dallas-Ft. Worth, Waco, Lubbock, and Austin, TX; Baton Rouge, Lafayette, and Shreveport, LA; Las Vegas, NV; Memphis and Jackson, TN; and Jackson, MS. The company plans to have national distribution by 2009.
The pricing for a 16-ounce can (two servings) of drank is comparable in price to other drinks in the functional beverage category, including energy drinks like Rock Star and Monster. For more information, visit www.drankbeverage.com.
About Innovative Beverage Group, Inc.
Innovative Beverage Group, Inc. develops and distributes cutting-edge New Age beverages to retail stores, grocery markets, niche food industry outlets and consumers throughout Houston, Dallas, Austin, San Antonio and Fort Worth. The company's flagship product drank, is a pioneering, relaxation lifestyle beverage capturing the edgy culture of hip hop while capitalizing on the relaxation and balancing benefits of melatonin, valerian root and rose hips. In its first year on the market, drank has already become a top-selling beverage in the functional beverage sector and is positioned for nationwide distribution by 2009.
Cautionary Statement Regarding Forward-Looking Statements
Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.
For media samples, product photography and additional information, contact Avalanche Strategic Communications at 201-488-0049 or email christina@avalanchepr.com.
Contacts
Avalanche Strategic Communications
Christina Brozek, 201-488-0049
christina@avalanchepr.com
