Six-City "Coca-Cola Refresh Your Flow Tour" Kicks off in Los Angeles
July 17, 2008
LOS ANGELES--(BUSINESS WIRE)--Coca-Cola keeps the summer cool and makes it hot for teens across the country as it kicks off the six-city, invitation only "Coca-Cola Refresh Your Flow Tour" featuring hip hop artist Lupe Fiasco today in Los Angeles.
Starting tonight in Hollywood, Grammy award-winning hip hop artist Lupe Fiasco will bring his hits, "Kick, Push" and "Superstar" to lucky teens, ages 13-17, across the country for an exclusive, invitation only concert tour created by Coca-Cola North America. The "Coca-Cola Refresh Your Flow Tour" opens today at the Avalon in Hollywood and will travel to some of the hottest venues in five other cities including: The Electric Factory (Philadelphia, August 3); The Tabernacle (Atlanta, August 8); Park West (Chicago, August 17); LOVE (Washington D.C., August 21); and, The Filmore at Irving Plaza (New York City, August 29). Up-and-coming artist Karina Pasian will open the show.
"The 'Coca-Cola Refresh Your Flow Tour' continues Coca-Cola's tradition of connecting African American teens with something they love – Coca-Cola and music," said Yolanda White, assistant vice president, African American Marketing, Coca-Cola North America. "Not only will each concert offer the teens an unforgettable musical experience, it will give each of them a taste of the Coke Side of Life – a moment in time that is refreshingly optimistic and uplifting. And, by engaging an artist like Lupe Fiasco, they will be encouraged to live on the positive side of life."
Tickets to the show are free and can only be obtained from partnering radio stations, participating retailers and Coca-Cola street teams traveling to teen hot spots throughout the cities. In addition, select Boys & Girls Clubs in each market will distribute tickets to deserving Club teens.
"I am looking forward to the 'Coca-Cola Refresh Your Flow Tour.' It's a unique opportunity for me to bring a message of positivity and what it really means to be cool," said Lupe Fiasco. "I hope it will be an unforgettable experience for every teen who attends."
The Grammy award-winning Lupe Fiasco came on the music scene in 2006 with the chart-topping debut single, "Kick, Push." He has been lauded by critics and fans alike for his clean, underground, storytelling rap style that is contrast to popular mainstream lyrics glamorizing materialism, sexuality and violence. His music is inspired by his love for Japanese animation, comic books, video games, art, literature and philosophy. MTV recently ranked him No. 7 on the list of "hottest MCs in the Game 2008." His highly anticipated sophomore album, "The Cool" was released in December 2007 and has garnered current hits "Superstar," "Paris Tokyo" and "Hip Hop Saved My Life."
Partnership with Boys & Girls Clubs
The partnership with local Boys & Girls Clubs is part of a long-term national relationship The Coca-Cola Company has with Boys & Girls Clubs of America, the non-profit youth organization. As part of the "Coca-Cola Refresh Your Flow Tour," select teens from local Clubs will receive the once-in-a-lifetime opportunity to meet Lupe Fiasco and attend the concert as VIPs.
Radio stations offering "Refresh Your Flow Tour" tickets are: Power 106, Los Angeles; Power 99, Philadelphia; HOT 107.9, Atlanta; WGCI, Chicago; WPGC Jams, Washington D.C.; and, HOT 97, New York City. Check with each station directly to learn more about how to obtain tickets.
The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
Contacts
Coca-Cola Company
Lori George Billingsley, 404-676-0621
or
PRecise Communications
Tracey Bowen, 404-983-3727
