May 05, 2008
NEW YORK–(BUSINESS WIRE)–On the heels of the Company’s successful INFront event, Ripe Digital officially announces the expansion of their sales team headquarters in New York. Boasting a strong group of 15 sales executives in New York and Los Angeles, Ripe Digital plans to move to the forefront of digital media companies. Key hires for Ripe Digital’s NY team include talented media experts Scott Haugenes, SVP of Media and Marketing Partnerships, and Brian Danzis, VP Sales.
"We have constructed an unparalleled new kind of media solutions sales team," said Ryan Magnussen, the Company’s founder and CEO. "With our distribution delivering 100 million screens, branded entertainment production like our Dodge Hip Hop Live Tour, and now a complete suite of web-based ad formats, Ripe’s sales force has a major leg-up on any other new media offering."
Haugenes brings exceptional experience in media planning and sales from Initiative where he held one of the top positions at the agency. He will act as the senior team leader focused on the television planning and buying marketplace. Scott is also utilizing his broad familiarity of brands and their agencies to leverage Ripe Digital’s content, distribution and breakthrough media.
Danzis, an evangelist of digital media solutions that challenge convention, especially those geared at younger consumers, is set to lead Ripe Digital’s Online Media sales team. Brian brings a vast knowledge of the digital world from his previous post at Joost where he served as Director of Advertising Sales, Eastern Division.
"I am extremely pleased to be working with such a gifted group of people," said Steven Voci, Executive Vice President of Sales Operations. "Our goal is to deliver results beyond the expectations of our marketing and advertising partners and to develop our brands into leading destinations for the youth market. We will continue to scale our NY sales presence and are well-positioned to be the leader in this space."
ABOUT RIPE DIGITAL (www.ripedigital.com)
The premier digital entertainment production and distribution company, Ripe Digital was the first to develop a multi-platform video distribution network. Today, Ripe’s programming is available On Demand to over 100 million screens via digital cable providers, broadband, and video enabled mobile devices. Ripe Digital is exclusively focused on producing entertaining short-form video programming. The Company owns and operates three distinct ad-supported networks, RipeTV, OctaneTV and FlowTV. Based in Los Angeles, CA, Ripe Digital’s networks can be found on Time Warner and Comcast On Demand and online at www.ripetv.com, www.octanetv.com and www.flow.tv.
Contacts
Ripe Digital
Stacy Freeman, 323-785-4800
stacy@ripedigital.com
