CRUNK!!! Energy Drink Hits Shelves With New Flavor And Distribution
New York , NY (May 29, 2008) – CRUNK!!! Energy Drink will be expanding its product portfolio this June by launching a new lemon-lime citrus flavor after the success of both regular and sugar-free pomegranate flavored CRUNK!!!. CRUNK!!! Citrus will have new packaging as well; a boasting yellow and green can. Since January 2008, CRUNK!!! has added five new markets to their distribution – Los Angeles , North Carolina , Missouri , Oklahoma , and Tennessee – and the expansion will continue this summer.
"With the continuing popularity of the pomegranate flavor CRUNK!!!, we are thrilled to be introducing CRUNK!!! Citrus to the market this summer," says Tom Mahlke, President and CEO. "CRUNK!!! Citrus is the only energy drink on the market with an all natural lemon-lime taste and the renowned CRUNK!!! bite. The strong consumer demand is driving the success of the CRUNK!!!! brand, and is the reason we keep opening new markets on a regular basis," says Mahlke.
CRUNK!!! Citrus will be launching with a multi-level marketing program, "We are planning to implement a full blown marketing campaign including events, street teams, sampling and regional radio. Promotions will also include looking for the freshest DJs that can create the craziest CRUNK!!! Citrus mix and the most CRUNK!!! Citrus Girls for our 2009 calendar," says Kevin Doyle, Vice President of Marketing.
CRUNK!!! Energy Drink is authentically connected to youth through music and has relationships with both platinum recording and up-and-coming artists today. The list of artists include Lil Jon, Pitbull, Bohagon, Paul Wall, and others to many bands including After Midnight Project, School Boy Humor, Gillmor, Billy Boy On Poison and Vogue In Movement.
First launched in 2004 by multi-platinum selling rapper and producer Lil Jon and beverage industry mogul Sidney Frank, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real flavors and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the youth lifestyle. For more information on CRUNK!!! Energy Drink please visit: http://www.crunkenergydrink.com/
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Priya Bhambri
MVD Inc
135 West 29th Street , Suite 604
New York, NY 10001
(P) 212.244.5436
(F) 212.244.5439
(E) priya@mvdinc.us
