PR & Integrated Marketing Agency to Publicize List of Unique, Original Books
New York, NY, April 15, 2008 - Mark Batty Publisher, an independent publisher of distinctive books on the visual art of communicating and the power of contemporary culture, announced today the hiring of Group M Inc, a full-service Public Relations and Integrated Marketing agency, as its Public Relations agency of record.
"We are delighted to have Group M join our team in the pursuit of finding the perfect homes for our books in every market throughout the world," said Mark Batty, president of Mark Batty Publisher. "After five years of publishing, we are proud of our list of books on visual culture and design. It is time for us to bring our public relations activities to a new level. This will give even more readers and customers the chance to discover our very different, unique and powerful titles: great content, great message, great production values and a lot of visual entertainment and insight."
"Group M has always been devoted to the printed word, both for its beauty and its power. There is nothing as satisfying as holding a book in your hands and experiencing its subject radiate from the page," said Jeff Lewis, vice-president of Public Relations, Group M Inc. "We are proud to have been called upon to help bring Mark Batty Publisher and its eclectic group of authors and works greater attention from a wider audience."
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About Group M Inc
Founded in 1991, Group M Inc offers public relations and integrated marketing services to a variety of clients. The company's PR and marketing philosophy combines a small agency hands-on approach with experience and success on a global scale. Group M offers a full spectrum of public relations and marketing communications services. From strategic planning through project implementation, Group M develops and delivers key messages effectively and cost-effectively. For more information, visit www.groupm.org.
About Mark Batty Publisher Mark Batty Publisher is an independent publisher dedicated to making affordable, distinctive and well-produced books that focus on issues of popular visual culture, design and typography that span the world. From the US, Australia, Asia, Europe and the Middle East, the visual comes at us faster than ever; MBP books capture this acceleration on the page. For more information, visit www.markbattypublisher.com.
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For ANY information regqarding Mark Batty Publisher Please Contact:
Joel Samberg 1.973.857.8070
media@markbattypublisher.com
