DALLAS, TX – April 10, 2008 – Radio One Inc., Dallas KBFB FM '97.9 THE Beat' home of the Rickey Smiley Morning Show is preparing for their 4th Annual Custom Car Show and Concert which will heat up the city of Dallas with fifteen of Hip Hop's hottest acts, three-hundred tricked out custom car displays and hundreds of vendors on Sunday, April 27, 2008 at the Dallas Convention Center inside Halls C, D, E and F. Dubbed one of the biggest and baddest annual Hip Hop events of the year in North Texas, last year, the 97.9 The Beat Custom Car Show and Concert packed Fair Park's Automobile and Centennial Building with over 20,000 spectators from all over the country. Ludacris will be headlining the show, and there will be other live performances by Texas Legend Bun B, of UGK, Plies, Flo-rida, Ray J, Rocko, the Pop it Off Boys and hot Dallas, Texas local artists The YG's and Lil Will, just to name a few.
About the 97.9 The Beat Custom Car Show and Concert
This event will be star studded! The 97.9 The Beat Custom Car Show & Concert targets families 12-54. In past years, this event has attracted over 20,000+ people from all over the Metroplex including people as far as surrounding areas Oklahoma, Louisiana, Texarkana, and Waco, just to name a few. The event keeps getting better every year! Thousands will watch super custom car displays, get a chance to browse hundreds of vendor exhibits and when not at the star-studded main stage being entertained, there will be a second stage, the Burger King Rock the Mic Stage, with over ten hot performers who are ready to give the crowd a great show. This event is not just a car show or just a concert; it is an "experience" that the entire family can remember. 97.9 The Beat's Custom Car Show & Concert is cutting edge and demonstrates to why they are one of the leading stations in the country; always coming with Big Promotions, doing Big Things in the community and producing Big Events.
Who: DODGE CHRYSLER JEEP and 97.9 The Beat, KBFB Radio One, Inc., Dallas
When: Sunday, April 27, 2008 | Doors open at 11am | Event time from 12pm – 6pm
What: The 97.9 The Beat 4th Annual Custom Car Show & Concert starring Ludacris, Bun B, Plies, Flo-rida, Ray J, Rocko and more presented by Dodge Chrysler Jeep, Levine's, Burger King, Citi-trends and Metro PCS.
Where: Dallas Convention Center (exact location is in Halls C, D, E and F)
600 South Griffin St.
Dallas, Texas 75020
Tickets: Tickets are $25 and on sale at the Beat Studios or at all 11 Levine's locations are the DFW. Tickets will be $30 at the door starting at 9am on the day of the event.
Press information: For media credentials, the deadline to get the Press Accreditation Form into Dalyce "D'Lyte" Kelley, in Promotions, is April 24, 2008 5pm. D'Lyte can be reached at (972) 331.5417 office / (972) 331-5566 fax or dlyte@radio-one.com. The form can be retrieved (see attached) or log on to 979thebeat.com; click on the car show banner. For all other general information pertaining to the car show call (972) 331.5400.
NO Video Cameras Will Be Allowed Inside With Out Permission from Radio One Inc.
Dalyce "D'Lyte" Kelley
Radio Personality/Promotions Coordinator
Radio One Inc., Dallas
13331 Preston Rd. Ste. 1180
Dallas, TX 75240
(972) 331.5417 direct
(214) 560-8811 cell
(972) 331.5566 fax
dlyte@radio-one.com
www.979thebeat.com
