Blastro and Verizon's FiOS TV Launch "Blastro Music" Channel
New York (April 15, 2008)—Blastro Networks (www.blastro.com) will provide Verizon FiOS TV subscribers unique and innovative music content with the new "Blastro Music" channel. "Blastro Music" will be made available as part of Verizon's video-on-demand (VOD) platform in HD. The channel currently consists of two subcategories—Roxwel (Rock, Metal, Indie, Alternative) and Yallwire (Country, Bluegrass , Christian)—and will eventually include a third, Blastro (Hip-Hop, Pop, R&B, Latin), all providing viewers with exclusive live performances, interviews and original shows.
"Blastro Networks has dedicated the last eight years to VOD Internet service and high quality music content," said Rob Campanell, President of Blastro. "When we began discussing Verizon FiOS TV, it only seemed natural for us to evolve into this multi-channel, HD space, and we couldn't be more excited about growing the 'Blastro Music' channel and building upon our success on the Internet."
"Blastro Music" will be available to Verizon's more than one million FiOS TV customers. Verizon delivers FiOS TV over the nation's most advanced fiber-optic network, straight to customers' homes. FiOS TV is currently available in parts of the following states: California , Delaware , Florida , Indiana , Maryland , Massachusetts , New Jersey , New York , Oregon , Pennsylvania , Rhode Island , Virginia and Texas .
Verizon's industry-leading VOD service offers more than 10,000 titles each month, 70 percent of which are free. The titles encompass a broad range of interests, including kids, music, pop culture, Spanish language, and home and leisure. FiOS TV customers have seen recent VOD content additions from the Smithsonian Channel, Ovation TV, The Horror Channel, Players Network and others.
ABOUT BLASTRO
Blastro Networks operates the Internet's premier destinations for high quality, ad-supported music content, including major label and independent music videos, artist interviews, industry news and original shows. Blastro (www.blastro.com), voted "Best of the Web 2007" by /Business Week/, is an urban-centric site for Hip-Hop, Pop, R&B, Latin and Reggaeton enthusiasts. Roxwel (www.roxwel.com) is an alternative fusion of Rock, Metal and Indie entertainment, and Yallwire (www.yallwire.com) features Country, Bluegrass and Christian artists.
With a combined reach of over 5,000,000 monthly unique visitors, Blastro Networks' sites provide niche advertising platforms with banner and pre-roll options that reach engaged and highly targeted users. Blastro Networks' advertisers have included American Express, Colgate, Ford, General Motors, Honda, Hyundai, Microsoft, Miramax, New Line Cinema, Nokia, Pfizer, Procter & Gamble, Reebok, T-Mobile and Toyota/Scion.
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PRESS CONTACT:
Bryan Pierce
5W Public Relations
212-584-4347
Bpierce@5wpr.com
