TWELVE24GIRL.COM LAUNCHED BY 4CONTROL MEDIA AS LIFESTYLE AND SOCIAL NETWORK SITE
Wendy Williams and singer Raheem DeVaugn featured on website targeting females 12-24 years old
JERSEY CITY, NJ – February 2008: "Did you get your twelve today?" That's what all the trendy females will be asking now that 4Control Media, parent company to SOHH.com (www.sohh.com), the longest running and leading hip-hop website with over 5.5 million visitors monthly, today announced the launch of Twelve24Girl.com (www.Twelve24girl.com), a new lifestyle and social networking website targeted towards females ages 12-24.
As a spin-off of the successful SOHH.com brand, Twelve24Girl.com aims to reach the 12 to 24 year old female demographic with a variety of relatable content. The new site supplies users with 12 must-have items each 24-hour period in the categories of entertainment, fashion, career and relationships. Alongside exclusive celebrity interviews, gossip, fashion tips, advice and new music, 1224girl.com provides a full social networking platform including user blogs, photo galleries, user-generated video, chat and bulletin boards.
The site debuts on February 14th with unique features including an exclusive celebrity video column, premiering with on-air personality Wendy Williams discussing her rise to celebrity gossip diva status, the hottest Grammy red carpet fashions on "1224 Style", a confession blog featuring the true life experiences of a single mom with baby-daddy drama, and R&B singers Musiq and Raheem DeVaugn giving Valentine's Day advice.
"We are thrilled to reach our female audience in a more intimate way with our newest property, Twelve24girl.com," says CEO and co-founder of 4Control Media, Felicia Palmer. "We hope to fill a void amongst female online users and provide them with unique content that relates to their own personal lifestyle."
Twelve24Girl's social networking tools are powered by the Flux (www.flux.com), a social networking platform that allows users to migrate between all Flux-powered websites. Users logged into the site will be able to share content (i.e. photo galleries, user-generated video, blogs, music, etc.) across other communities on Flux-powered websites including MTV.com, helping to build the Twelve24Girl community virally.
"Twelve24girl.com will have the latest technology to provide an edge amongst the numerous social networking sites available on the web to date," says CTO of 4Control Media, Steven Samuel . "We look forward to giving female users the ability to enhance their web experience through the capabilities on the site."
About 1224girl.com
1224girl.com is an online destination that approaches the entire lifestyle of 12 to 24 year old females who are on the move and in the know. Based around four major areas of interest – relationships, entertainment, career and fashion – 1224Girl provides 12 hot items in 24 hours that every girl needs.
About SOHH.com
In 1995, SOHH.com was founded to satisfy the demand for a Hip-Hop community online. Today, with over 5.500,000 visitors each month, SOHH is the web's largest and longest running urban/hip-hop community. SOHH.com is rated "the Best Overall Hip-Hop Site" by Rolling Stone magazine and is the highest ranked Hip-Hop teen portal according to the premier internet ratings website, COM Score.
CONTACT:
Hanif Sumner, 5W Public Relations
Phone: 212-584-4310
Email: hsumner@5wpr.com
