Methodologie Hopes to Alleviate Stress of Annual Report Season
Methodologie, a Seattle-based branding firm, today released a video on YouTube.com called "The 10-K Rap," to wish Fortune 500 CFO's and Investor Relations experts, a happy and stress-free annual report season, as they prepare to unveil their results. The video portrays young rapper Little MG, rhyming lines such as "It's A-R Time and we're feeling the heat, CFO's breakin' sweats up and down Wall Street...Computin' my figures and checkin' my facts. If it don't look right I could get the axe."
The 10-K "Rap" pokes a little fun at the seriousness of the 10-K "wrap," a comprehensive summary report of public companies' performance, which must be submitted annually to the Securities and Exchange Commission. In the era of Sarbanes-Oxley, many public companies are noticing a shift in their annual report content and design, as they become more in depth than in the past.
"Methodologie has been in the business of designing annual reports for the last 20 years, so we have seen a change in requirements and best practices, and we understand the stress and complexities that go along with producing them," said Janet DeDonato, Strategic Director and Partner, Methodologie. DeDonato has designed and managed over 100 annual reports for clients that include BNSF Railway, Amylin, and Washington Mutual. "A good laugh goes a long way this time of year, and that's what our 10-K "Rap" aims to do."
Check out The 10-K "Rap" video at http://www.youtube.com/10krap.
About Methodologie:
Methodologie is a brand firm specializing in comprehensive, business-critical communications systems. Our work shifts perceptions, changes behavior, and strengthens relationships. We develop brand strategies and leverage existing brands into print and digital communications for clients, including the Bill & Melinda Gates Foundation, The Boeing Company, BNSF Railway, Casey Family Programs, The Coca-Cola Company, The MacArthur Foundation, Microsoft, Semiconductor Industry Association, Sun Microsystems, and Washington Mutual.
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Spotlight Communications
Tomeeka Farrington, 617-423-0040
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