Touchstone Pictures new movie, 'Step Up 2: The Streets' features urban streetwear from Love Understands All Music (L.U.A.M.) by Wildchild Nation.
NEW YORK, NY--(Marketwire - February 14, 2008) - Wildchild Nation contributes their streetwear line, Love Understands All Music, to the costume design team of "Step Up 2: The Streets" to provide street dance style, culture, and fashion. Touchstone Pictures' "Step Up 2," the sequel to 2006 smash hit "Step Up," opens in theaters today, February 14, 2008. With a cast boasting the best dancers in the country and all-star choreographers Jamal Sims, Hi-Hat, and Dave Scott, the movie showcases street dance culture at its most vibrant. The L.U.A.M. line with its fresh, colorful array of streetwear was introduced to costume director, Luca Mosca, who immediately requested the line, saying: "street cool, fashion colors and striking styles converge in 'Love Understands All Music,' a vibrant, fresh and hip collection."
L.U.A.M., or Love Understands All Music, by Wildchild Nation uses music as their vision for a colorful assortment of hoodies, tees, tanks, and sweatpants. Hip Hop culture provides the context for the collection, while dance culture is the environment. Co-founder and noted choreographer, Luam, states: "'Step Up 2' is a great way to showcase not only our designs, but also the vision it was born from." Business partner and co-founder Traci Copeland agrees, "Everyone loves music. It sets the tone for much of what we do, and our designs are a reflection of that. Music can be colorful, vibrant, and thought-provoking. This movie is a great platform to showcase that."
The L.U.A.M. line found in "Step Up 2: The Streets" an easy fit with a story line that highlights young dancers and their struggle with credibility in the street dance community. The movie follows a young, fiery street dancer as she competes in "The Streets," a no-holds-barred dance battleground. With director Jon Chu, and the production team behind "Step Up," "Step Up 2: The Streets" proves to be a high impact ride down hip hop street dance culture and fashion.
About Wildchild Nation
Wildchild Nation is a premier lifestyle apparel company founded by Luam, Traci Copeland, and Marc David, based in New York, NY. Wildchild Nation is the parent company to clothing brands Wildchild, Love Understands All Music (L.U.A.M.), and the Wildchild Nation Signature Series.
The Wildchild collection is a high-end line focused on the urban contemporary and streetwear markets with premium blazers, jackets, reversible hoodies, etc. Fashions for the L.U.A.M. line are more streetwear-centric with colorful designs using metallic and graphic elements on hoodies, tees, tanks, jackets, and vests. Wildchild Nation recently launched the Wildchild Nation Signature Series brand, reserved for partnerships with noted figures and celebrities to create custom, signature pieces.
Wildchild Nation continues to focus on producing men's and women's quality, trend-right designs influenced by the Soho, urban, and vintage markets. In line with their mission, they push to revitalize their consumers into self-awareness and action, referring to the "Wildchild Movement" in which individuals are expected to explore their hidden ambitions and creativity.
Contact Information:
Traci Copeland
Wildchild Nation, LLC
212.662.0945
Email Contact
www.wildchildnation.com
