(Louisville, KY, February 20, 2008)- Kentucky Fried Chicken's (KFC) Pride 360° community-based initiative kicks off it's second year. The whole program is geared to inspire the African-American community to acknowledge and uphold Family, Tradition, Heritage, Community, and succeed as Individuals. This experiential platform engages the consumer and community at an emotive level.
The Pride 360° experience will be enhanced immeasurably this year as KFC expands it's scope of events and cultural initiatives to include: • KFC Celebrates & Honor's Black History Month • BET Honors Awards ( Highlighting Dr. Sheryl Bissett - Chapman) • Ultimate Family Reunion • KFC HITMAKER • Black College Expo
KFC/ Pride 360° recognizes the cultural significance of African Americans and their contributions to the American Diaspora. By providing a direct link of support, this majority Fortune 500 company recognizes this affluent demographic, which it can follow, invest in and grow with as it ages and builds wealth. Pride 360° Manifesto is about Believing, Achieving and Succeeding in your community.
To learn more about Pride 360° please go to www.kfc.com/pride360
About KFC KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy' and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)
About Pride 360° Pride 360°° is KFC's reminder that the reasons we succeed are all around us - Individuals, Families, Communities. KFC wants to encourage others to succeed and achieve by honoring their heritage and fostering a belief in people. For more information about KFC's commitment to the African-American community, please visit www.kfc.com/pride360.
NAACP Images Awards Red Carpet http://herndondavis.com/aboutdiversitytv-NAACP-Image-Awards.html
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