(New York, New York) – Rap superstars, TVT Records’ Pitbull and Arista Records’ Baby Bash, come together to co-headline a Spring tour.  The cross-country tour kicks off in Orlando on Saturday, March 15 in support of their new albums; The Boatlift and Cyclone, respectively. Pitbull and Baby Bash have massive internet followings, are two of the most searched for Latin artists on Myspace, and both have been the #1 Latin artist on the site.   

‘It’s been long over due for me and Pit to hit the road together; finally our fans can see us both together for one ticket. You can’t beat that with a whoopin’ stick,’ says Baby Bash about the upcoming tour.

Baby Bash’s first smash single from the new album, ‘Cyclone,’ (featuring T-Pain) has already sold more than 1.5 million digital singles, surpassed the 1 million mark in ringtones, and hit Top 10 on the rap and mainstream radio charts, making him one of the hottest stars in the country.  The second single, ‘What Is It’ (featuring Sean Kingston) is currently Top 10 on the rap chart and is heating up at mainstream radio.

This is the first national tour for Pitbull since joining Lil Jon on the Anger Management Tour in 2005. ‘I can’t wait to get out on the road with Baby Bash. I want to use this opportunity to connect with my all my fans and million plus Myspace friends,’ says Pitbull.

The Boatlift showcases Pitbull’s lyrical prowess as he crusades through 18 tracks penning clever and captivating rhymes on each song.  Pitbull has created an incredibly diverse album ranging from R&B-influenced sounds like first single "Secret Admirer" feat Lloyd, to hypnotic club banger ‘Go Girl’ teaming with Trina and Young Boss, and current Afro-Cuban melodic single ‘The Anthem’ with a bombastic chant by Lil Jon. " The Anthem" is number 17 on the Top 40 Rhythm chart and breaking big on Mainstream Top 40 (Pop) radio.

Baby Bash originally from Vallejo, CA now based in Houston, TX, has garnered a loyal following as a rapper-singer mixing hip-hop and R&B with his Latin roots. Bash’s major label debut album, The Smokin’ Nephew (certified gold), and the follow up Super Saucy, featured the #1 hit singles, ‘Suga Suga’ (featuring Frankie J) and ‘Baby I’m Back’ (featuring Akon).  Bash also penned and performed on the smash records with Frankie J, ‘Obsession’ and Paula Deanda, ‘Doing Too Much.’ Most recently Bash was featured with Jennifer Lopez on ‘This Boy’s On Fire’ from Santana’s Ultimate Santana.

Cuban-American MC Pitbull surpassed gold status for more than 500,000 copies sold of his debut album M.I.A.M.I.: Money Is A Major Issue in the United States. The feat gave Pitbull the biggest-selling bilingual hip-hop debut since Cypress Hill’s 1991 self-titled debut, and put him in the rare category of Latino rappers who have achieved major success in English-language radio.  In addition to being the #1 Latin artist on Myspace, Pitbull unleashed his sophomore album El Mariel in late 2006 spawning the #1 Latin Rap hit, "Dime".

Pitbull and Baby Bash will be performing in the following cities (subject to change):

MARCH 15th
ORLANDO, FL       
HOUSE OF BLUES

MARCH 16th
MIAMI, FL         
CALLE OCHO

MARCH 18th         
PANAMA CITY, FL   
CLUB LA VELA

MARCH 19th         
MYRTLE BEACH, SC   
HOUSE OF BLUES

MARCH 21st         
NEW YORK, NY      
FILLMORE

MARCH 22nd         
ALLENTOWN, PA      
CROCODILE ROCK

MARCH 25th         
CLEVELAND, OH      
HOUSE OF BLUES

MARCH 26th         
CHICAGO, IL       
HOUSE OF BLUES

MARCH 28th         
TULSA, OK         
CAINS BALLROOM

MARCH 30th         
DALLAS, TX         
HOUSE OF BLUES

APRIL 1st
DENVER, CO         
OGDEN

APRIL 3rd         
LONG BEACH, CA    
VAULT 350

APRIL 4th         
SAN DIEGO, CA      
HOUSE OF BLUES

Tour updates can also be found at:
www.myspace.com/babybash <http://www.myspace.com/babybash>
www.myspace.com/pitbull <http://www.myspace.com/pitbull>

For PITBULL interviews, information, and publicity materials please
contact:

Joe Wiggins TVT Records Urban Publicity
212.979.6410 x290 or Joe@tvtrecords.com

For BABY BASH interviews, information, and publicity materials please
contact: 

Liz Morentin/RCA Music Group (J/Arista/RCA)
310-449-2636 or liz.morentin@sonybmg.com

Natalie Sorem/ RCA Music Group (J/Arista/RCA)
310-449/2635 or natalie.sorem@sonybmg.com

MYSELF is an Alternative / Rock artist who defies genres & defines originality. The rebel rocker, MYSELF has worked with multiple platinum and Grammy winners such as Arrested Development, The Roots, Public Enemy, blues maestro Chris Thomas King and countless other industry veterans. MYSELF’s musical styling has been described as COUTURE {tailor made to fit every style}. He mixes & combines Punk, HipHop, Alternative Rock & Funk like never before. Being from New Orleans {birthplace of Jazz} MYSELF incorporates his signature spicy hot southern fried flavor allowing him to re-define what it is to be COOL! MYSELF has been featured on MTV JAMS, FOX TV,MTV Japan, CW Network and in magazines such as Billboard, Living Blues, and Whoofin.

MYSELF has recently signed an exclusive Licensing, Manufacturing, Distribution deal with Federal/Universal Music Group. MYSELF will be launching his own imprint boutique record label/fashion house called Couture Music Wear. He will be releasing his own recordings, producing, writing and developing for other acts as well. Hitomi Okuno has been named Vice President of the Couture Music Wear Brand. Fontana {Universal Music Group’s Independent Arm} will be handling the manufacturing & retail distribution.MYSELF’s upcoming album release "Protest in Disguise" was recorded, mixed and engineered at the legendary Chung King Studios (original home of super-producer Rick Rubin, Beastie Boys, RUN-DMC and Public Enemy). "Protest in Disguise" is slated for an April 29, 2008 scheduled release street date.

GIANT STEP will be coordinating all the Lifestyle Marketing for the MYSELF album campaign. GIANT STEP specializes in grass roots alternative media focusing on third party on-line promotions, street promotions, tastemaker servicing, dj promotions and co-branding. GIANT STEP in the past has successfully implemented marketing campaigns for (Gnarls Barkley, Outkast, Sergio Mendes, Amy Whinehouse) plus many other notable artists. SPECTRE ENTERTAINMENT GROUP will be handling the promotions and creating the buzz at alternative college radio & dj mix shows. SPECTRE ENTERAINMENT GROUP has been responsible for groups such as Dizzee Rascal, Thievery Corporation, St.Germain, Common and Everything But The Girl breaking significant ground at radio. Industry Veteran Manager Kevin Connal will be representing MYSELF. Kevin Connal is the President of Exposure Management Group. Kevin Connal has managed/tour managed and consulted for Jay Z, Ludacris, Pharell Williams, Gwen Stefani and Red Hot Chili Peppers.

For more info/booking/media inquiries contact:
Couture Music Wear
212.734.1170 / 646.280.6003
pr@thecouturelabel.com
www.cdbaby.com/myself3

Exposure Management Group, Inc. is pleased to announce that we have signed Alternative Rock artist MYSELF to an exclusive management agreement. EMG President Kevin Connal ironically spotted the New Orleans native rocker and his band playing as the opening act for former EMG staple Grammy Winning recording group at New York’s famous BB King’s Blues venue in historic Times Square, on July 16, 2007. The pair met after MYSELF’s dynamic and engaging live! set, and it was only a matter of hours the next morning the two were on the phone expressing mutual interest in working together.

A few short months later that mutual interest came to fruition and the partnership became a reality. MYSELF explains, " there was a chemistry and bond between us that was just so clear from the very beginning. I’m very excited about 2008 and our strategy. We are both extremely optimistic and between us, I feel we have got most if not all the bases covered." It’s very rare that I see an act today that’s really all about a dynamite live show and keeps me glued to their performance while totally enjoying them bring the music to life. MYSELF is a riveting entertainer, incredible songwriter, and dynamic recording artist who joins EMG at a time when he is ready to explode!! "He is a consummate professional who knows few musical boundaries and is fearless to take his style/sound in a vast array of varying directions. Ten minutes into his July 16 set I wanted him on our roster."

Describing MYSELF’s music can be enigmatic, because it frequently defies labeling, boundaries and stereotypes, which is something we all love to do in the music industry. There are moments when MYSELF pays homage/tribute to his Big Easy southern roots, which recall such legendary New Orleans funksters as Dr.John, The Meters and the Neville Brothers. On the flip side of the coin there are brilliant moments where MYSELF truly showcases his musical diversity and sonic complexity channeling such influences as Rage Against The Machine, Nine Inch Nails, The Clash, Red Hot Chili Peppers and Bad Brains.

MYSELF’s ambitious self-financed, groundbreaking independently released debut album, "Protest In Disguise" will be released on his own boutique label Couture Music Wear, Inc. The project was recorded, mixed and engineered at the legendary Chung King Studios, originally the home of Rick Rubin, Beastie Boys, Public Enemy, LL Cool J and RUN-DMC. The disc is a clear indication and representation of MYSELF’s vocal versatility accompanied by his musical dexterity. The album’s end result is an infectious concoction of southern fried funk mixed with alternative rock. MYSELF’s indie label Couture Music Wear, Inc. has signed a licensing, manufacturing and distribution deal in the US and Canada for the "Protest In Disguise" project with Federal Distribution, a division of Universal Music Group Recordings.

With much of the next cd already penned, our sights are set to make this year a groundbreaking prosperous one. No doubt MYSELF is prepared to take things to an elevated level. Having already been featured on MTV Jams, TV Japan, CBS, Fox TV and featured in Billboard Magazine. Watch for MYSELF’s cameo appearance in the upcoming documentary " Pocket Change " featuring Academy Award Winner Oliver Stone. It will be our latest foray into seeing MYSELF fulfill the multi-talented artistry he is rapidly proving to be!

Contact: Kevin Connal (347) 517-4693

Chinga Chang Records & Latchkey Recordings have teamed up to release Half A Klip, a new EP by legendary MC – Kool G Rap. Half A Klip features gritty new and unreleased G Rap material and includes production from DJ Premier, Marley Marl, Domingo (EP co-executive producer), MoSS, Frank Dukes, Critical Child and more.

Kool G Rap rose to fame in the 80s’ as part of the Juice Crew and is known for lacing classic tracks like "The Symphony," "Streets of New York," "Poison," and "Road to the Riches." G Rap was one of the first MCs to hit listeners with vivid tales of gritty street life and influenced a generation of artists.

The single "On The Rise Again" – produced by DJ Premier and feat. Haylie Duff on the hook, is currently making the rounds on airwaves and internet sites. "Kool G Rap is the greatest lyricist of all time and DJ Premier is the most sought after producer in the game, so this is major," said "CEO DMAK", CEO of Chinga Chang Records.

Half A Klip EP – nothing but classic, raw Kool G Rap – specially priced and in-stores soon

Track List:

1 – Risin Up (produced by Domingo)
2 – Turn It Out (produced by Critical Child)
3 – 100 Rounds (Original Version) (produced by Domingo)
4 – The Life (produced by MoSS)
5 – Typical Ni**a (produced by Frank Dukes)
6 – What’s More Realer Than That (produced by Domingo)
7 – I Feel Bad For You Son (rmx) (produced by Nomadic)
8 – With A Bullet (rmx) (produced by Marley Marl)
9 – On The Rise Again (produced by DJ Premier)
10 -  [Bonus] What’s More Realer Than That (Alternate Version)
(produced by Marks)
11 – [Bonus] On The Rise Again (Radio Edit) (produced by DJ Premier)

For more info check out:

http://www.chingachangonline.com
http://www.latchkeyrecordings.com

Press:
Latchkey Press
press@latchkeyrecordings.com

VH1′s new documentary series, "Rags To Riches," takes a riveting look at the journey inside the American Dream and reminds us all that success means little if you can’t share it with those less fortunate.   Premiering Monday, February 4 starting at 10:00 PM*, Akon and Nick Cannon will take viewers on a trip down memory lane and share their intimate story on how they went from "Rags To Riches."

Internationally acclaimed superstar Akon has proven himself as both a brilliant storyteller and gifted musician. From running his own music label Konvict Music to topping the music charts with hits that include "Trouble," "I Wanna Love You," "Locked up" and "Smack that," this Senegalese born soul singer is living proof that hard work and determination does pay off. Join Akon, as he takes viewers for the first time through the streets of Newark, New Jersey to expose his troublesome past and to provide a glimpse of where it all started.

Award winning talent Nick Cannon has proven that he is a force to be reckoned with, and he shows no signs of slowing down. From a successful TV and film career, executive producing two MTV hit series ("Wild N’ Out" and "Short Circuitz") and creating chart topping music hits, Nick has flourished into a one-man entertainment conglomerate. Beginning at 10:30 PM*, Nick exposes his touching and personal account of early struggles and humble beginnings. Follow Nick as he takes viewers on an exclusive tour through the streets of South East San Diego, where he grew up and introduces them to the people who helped him realize his stardom.

Each episode culminates with the ultimate give-back, as Akon and Nick, reward a well-deserved member of their own community. Watch them as they celebrate the best aspects of human nature: the capacity to overcome hardship through dedicated work and the joy of giving back to those in need.

"RAGS TO RICHES: AKON" & "RAGS TO RICHES: NICK CANNON" is produced and directed by Academy Award Nominee Lauren Lazin, whose first feature film Tupac: Resurrection was nominated for a 2005 Academy Award.

*all times ET/PT

*Tape available upon request

Contacts:

Luis Defrank   
212-846-7012   
Luis.Defrank@VH1Staff.com      

Surayyah McCarthy
212-846-8433
Surayyah.McCarthy@VH1Staff.com

Unique Entertainment & Lifestyle Program Will Continue to Deliver Stars in 26 Episodes During 2008

January 29, 2008
(NEW YORK)—Executive Producers, John Pasmore and Chuck Faush,
announced today that nContrast, their celebrity-focused entertainment
and lifestyle show has been renewed by BET J, part of BET Networks,
for the 2008 season for 26 more episodes.

"I’m excited about enjoying another successful season of nContrast
with BET J, one of television’s most diverse programming platforms,"
said Pasmore. "Chuck and I are pleased with the growth of nContrast
and are continuing to develop and produce broadcast media properties
as compelling as nContrast. We look forward to announcements this
year regarding new projects."

Pasmore, currently CEO of Voyages Television and founder of the
Russell Simmons Oneworld media platform, teamed up with accomplished
producer/director and host Chuck Faush to create nContrast which
highlights stars and the star makers; with exclusive on-location
interviews and featured guests. New episodes of nContrast will begin
airing in March 2008.

"nContrast has proven to be a unique opportunity to showcase the best
in Black entertainment and we’re thrilled to be an asset to BET J.
We’re distinguished by our celebrity cachet, including special
episodes like our recent show on the incredible Denzel Washington
film, The Great Debaters," Faush said. "John and I expect our
partnership to deliver even more quality entertainment programming
during 2008 and beyond."

CONTACT:
Ebony K. Shears
ekshears@gmail.com
917-753-2311

Web products include Eventful, Faketown, Bragster and Piczo.

/24-7PressRelease/ – January 30, 2008 – Buddylube, LLC, a wholly-owned company of YouCast Corporation, announces its latest social media promotions servicing the music and entertainment industries:

Eventful
Demand Wu Tang Clan in Your City!
Using Eventful Demand, every city that reaches 1500 demands by the end of the competition will be routed into the 8 Diagrams Tour. The competition ends February 1st, so demand your city today!
(http://eventful.com/performers/P0-001-000010331-5/competition)

Faketown
Hang with the Ying Yang Twins!
The Ying Yang Twins are now in Faketown and want to invite you to hang with them at their new mansion! Visit their property and watch all of their music videos, only on Faketown.com. Visit them today and then send them your friend request!
(http://www.faketown.com/map/0.86.25.87.254)

Bragster
One Million Students Will Pledge to Graduate!
Entertainers 4 Education Alliance (E4EA) is launching the "I Will Graduate Campaign" with Bragster.com. E4EA is looking to recruit one million students to pledge that they will graduate from High School and pursue higher education. Students who pledge will receive special incentives and an invitation at the end of the school year to a special webcast event with one of their favorite celebrity artists. (http://www.bragster.com/iwillgraduate)

Can Neurosonic Get Play from MTV2?
Neurosonic bets fans that they can’t get their video "So Many People" on MTV 2. Go to Bragster.com to vote for their video or to prove them wrong! (http://www.bragster.com/bet/8390-you-cant-get-us-mtv2)

What’s the Secret in that Special Sauce?
9th Wonder and Buckshot bet you can’t get a fast food restaurant to give you the formula to their secret recipe! So go out to your local fast food joint, do some research, do WHATEVER IT TAKES to find out their secret! (http://www.bragster.com/bet/8024-you-cant-get-formula)

Piczo
Design Ultraviolet Sound’s Next Band Stencil
Design a Stencil for Ultraviolet Sound. Win a Ultraviolet Sound Prize pack including, a copy of your stencil, a t-shirt spray painted with your stencil, a picture of Ultraviolet Sound with your stencil! Bets designs will also be made available for download on Ultraviolet Sound’s Piczo page. (http://www.ultravioletsound.piczo.com)

Show Some Love to She Wants Revenge
What have you made for your true love? SWR wants to see pictures of items you have made for your true love. This includes drawings, dinners, sculptures, whatever it may be, so long as you took a picture of it. Enter for your chance to win an SWR Prize Pack. (http://www.shewantsrevengeonline.piczo.com)

About Buddylube, LLC.
Buddylube, LLC, is a groundbreaking digital marketing agency that promotes Web 2.0 technologies, marrying its clients’ consumer facing social media web products with its network of over 200 celebrities. For more information, please visit our website at http://www.buddylube.com.

Related links:
http://www.buddylube.com

Press Release Contact Information:
Kris Norvet
Buddylube, Inc.
E-Mail: http://www.24-7pressrelease.com/email_publisher.php?rID=39785
Website: http://home.buddylube.com/

Multiple-Generations of History Making African American Artists & Music Moguls Featured on Music Choice in February, Including: Wyclef Jean, Russell Simmons, Alicia Keys, Kevin Liles, Chris Brown and Lil’ Wayne

January 30, 2008
NEW YORK–(BUSINESS WIRE)–Music Choice, the award-winning, multi-platform video and music network, celebrates Black History Month by offering a wide variety of Music Choice Originals that feature both history-making Black artists and music industry executives of yesterday, along with those who are making history today. Music Choice viewers will journey ‘Black to the Future’ to see how yesterday’s music superstars and industry moguls are ‘Passing It Forward’ to today’s history makers. The Music Choice Originals, airing on Music Choice’s free On Demand network and its free online music site throughout the month of February, feature a wide variety of Black artists and industry executives – including: Wyclef Jean, Russell Simmons, Kevin Liles, Alicia Keys, Lil’ Wayne, and Chris Brown. Music Choice also celebrates the philanthropic efforts of Wyclef Jean, an artist who has devoted himself to making a difference in curbing poverty and violence in his homeland of Haiti.

Tune-in or log-on to Music Choice in February to watch –

‘Black to the Future: Passing It Forward’ Video Playlist – Featuring today’s biggest Black artists and the music superstars who ‘passed it forward’ to them. Watch how Janet Jackson passed it forward to Ciara, Usher passed it forward to Chris Brown, and Tina Turner passed it forward to Beyoncé, along with many more.

Tha Corner™ – Featuring a tribute to Wyclef Jean’s personal efforts to stop poverty and violence in Haiti

Artist of the Month – Featuring the words & music of one of today’s most influential African American artists, Lil Wayne.

Hip Hop History Makers – Featuring commentary from hip Hop’s most influential music moguls, including: Russell Simmons, Kevin Liles, and Jermaine Dupri

Fresh Crops™ – Featuring the Dream, an emerging songwriter who is re-shaping the Black music scene with his lyrics and music. Rihanna, Madonna, Mary J. Blige, J. Holiday and many more artists have recorded his music.

"When I watched the greats like Bob Marley, Marvin Gaye, Michael Jackson, Jimi Hendrix, it defined to me what real music is," says Wyclef Jean. "Music that tells your story from every line in a song, from every lick of a guitar and from every move. I stood up and took note. Black History Month demands that every one takes note of the contribution of African Americans to the world and Music Choice highlights the important contribution of music to the cultural fabric. I am honored to be in line to accept the torch."

"Hip Hop is a genre that keeps evolving with all of our collective experiences," says Lil’ Wayne. "Our music is reaching and connecting globally because everyone can relate to something in our lyrics, whether the topic is serious or fun. So, keep it locked on Music Choice and join in the celebration of Black History Month!"

"To know where you’re going, one must know from whence he came", says Lamonda Williams, Director of Urban and Latin Programming for Music Choice. "It is so interesting to see which artists from back-in-the-day heavily influence some of today’s popular urban artists. We never forget who held the door open for Black artists to come through, but we also look forward. This is how Music Choice put its own twist on Black History Month – by celebrating yesterday’s and today’s Black history makers in urban music!"

About Music Choice -

Music Choice, the award-winning, multi-platform video and music network, delivers its video & music programming to millions of consumers nationwide through their televisions, online, and cell phones. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today’s hottest established & emerging artists; offers thousands of music videos, and distributes daily entertainment news clips. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com.

Contacts

Music Choice
Karen Doler, 215-784-5842
kdoler@musicchoice.com

Highly Anticipated New Album "Undeniable" in Stores April 1st, 2008; New Album Features Ray J, Styles P and Jay Rush

NEW YORK, NY–(Marketwire – January 30, 2008) – KOCH Records is excited to announce the release of "Undeniable," the brand new album by celebrated lyricist AZ. "Undeniable" will be released on April 1st, 2008. The new album features Ray J, Styles P and Jay Rush, with production by Fame, Large Professor, Nottz, Street Radio and more.

The first single is the title track, "Undeniable," which is hitting urban radio now.

AZ’s intelligent rhymes and impressive flow have long set him apart from the bevy of other New York emcees to emerge in the mid nineties. His lyrical power to paint vivid pictures of the gangsta lifestyle has long been celebrated by fans and critics alike.

The 10-year veteran first came to the greater rap community’s attention after his stellar performance on Nas’ track "Life’s A Bitch" in 1994. His debut album, 1995′s "Doe or Die," showcased the talented emcee’s literate and thoughtful approach to gangsta rap and shook the New York hip-hop scene to the core.

He has released a string of classic bangers like 1998′s "Pieces Of A Man," 2001′s "9 Lives," 2002′s "Aziatic" and 2005′s "A.W.O.L." that have sold an impressive 700,000+ units combined. His skill has put him on the level above most, alongside his peers Nas and Jay-Z.

"Undeniable" showcases AZ at his best. His descriptive and impressive lyrical flow is at the forefront of this new album.

About KOCH Entertainment

KOCH Entertainment, founded in 1987 and now in its twentieth year, is the leading and fastest-growing independent music company in the U.S. KOCH’s operations encompass record and video labels as well as distribution companies in the U.S. and Canada. KOCH Entertainment is the market leader among independent labels and distributors in both the U.S. and Canada and its record label KOCH Records had the largest number of Billboard charting albums among independents for seven years in a row (2001 – 2007). KOCH Entertainment is a subsidiary of Entertainment One Ltd. which is listed on the London Stock Exchange’s AIM market (ticker symbol "ETO").

For more information, contact:

Julie Evans
Karamel Enterprises
646-288-6991

Giovanna Melchiorre
212-353-8800 x257

Launches Online Contest and Raises Money for the "Kenneth Cole Awearness Fund" During Sundance 2008

NEW YORK, Jan. 30 /PRNewswire/ — Inspired by the new Kenneth Cole Reaction Fragrance website www.reactionofattraction.com, which is launching a consumer contest for the best pick-up lines, the Kenneth Cole Reaction Lounge played host to celebrities during the 2008 Sundance Film Festival, asking celebrities their best pick-up lines. Kenneth Cole Reaction also asked celebs what issues they wanted people to be "Awear" of in 2008. For every quote given, a charitable donation will be made to the Kenneth Cole Awearness Fund, benefiting amfAR and HELP USA charities.

For two days in Park City, January 18 and 19, the Kenneth Cole Reaction Lounge was the place to be. The Gossip Gangstar himself, Perez Hilton, played host during the weekend festivities, including the after-screening party for the film Transsiberian, starring Woody Harrelson, Sir Ben Kingsley and Emily Mortimer. Celebrities and tastemakers including Kenneth Cole, Jessica Alba, Mary-Kate Olsen, Bill Pullman, Cisco Adler, Maroon 5, Stephen Colletti, Paris Hilton and many others partied at the lounge and were gifted with all of the latest Kenneth Cole fragrances presented in an eco-friendly reusable Kenneth Cole canvas tote bag.

Celebs were very vocal about what issues they want people to be aware of in 2008. Academy Award winner Sir Ben Kingsley stated, "We should think of each other, and really come out of our little boxes." Colin Hanks said, "The biggest issue of 2008 is the election. People need to take the time to cast a ballot." Actress Olivia Wilde told us, "2008 is about young people taking back the world."

Partygoers were also having fun giving us their best pick-up lines. "Dancing With the Stars" alum Ian Ziering’s line, "Is that a mirror in your pocket? Because I see myself in your pants." Hercules actor Kevin Sorbo’s best line — "I’m rich, how do you like me now?" Entourage’s favorite assistant Lloyd, Rex Lee, told us, "I have no game so I don’t have a line that works on anybody. I’m incredibly unpopular, no one wants to pick me up." Grammy award winner Macy Gray said she once had someone say, "Baby you so fine, you belong in a fine art museum. And it worked. It worked perfectly." Shar Jackson was asked, "If I was Janet Jackson and no, I’m not, but I might be related. So that worked. It was hot." And hip hop superstar Method Man’s line, "Hi, I’m Method Man."

Now through March 1, consumers can log on to www.reactionofattraction.com to see videos of their favorite stars telling us their best pick-up lines and submit their own best pick-up lines for a chance to win prizes and vote on other entries. The pick-up line with the most votes will win a trip for two to Las Vegas, a Kenneth Cole shopping spree and the Kenneth Cole Reaction fragrance collection. Top 10 finalists will receive a Kenneth Cole shopping spree and Reaction fragrance collection, and the top 50 will receive the Reaction fragrance.

The Kenneth Cole Reaction Fragrance collection is available at Macy’s stores nationwide and macys.com. Prices start at $47.00 (suggested retail price).

Source: Kenneth Cole Reaction

CONTACT: Media, Ashley Barrett, +1-212-389-7118,
Ashley_Barrett@cotyinc.com, or Tara Eisenberg, +1-212-389-7109,
Tara_Eisenberg@cotyinc.com, both for Kenneth Cole Reaction

Web site: http://www.reactionofattraction.com/