(NEW YORK, NY)—.Entertainers 4 Education Alliance, the organization that is committed to encouraging youth to make smart choices and to stay in school by utilizing the talents and resources of the entertainment community, is pleased to announce the launch of their 2008 initiative, called the I WILL GRADUATE CAMPAIGN, and the partnership with web-based company Bragster.
Through an awareness campaign on E4EA.org and an interactive bet on Bragster.com, Entertainers 4 Education Alliance (E4EA) and Bragster will challenge one million students to pledge to graduate from high school and pursue higher education by voting "I Will Graduate," "I Will Help A Student Graduate," or "Both," and students can leave their stories or comments on the discussion board. In addition to the bet, Bragster will donate one dollar ($1.00) for a maximum of thirty thousand dollars ($30,000) for students who sign up for Bragster and participate by voting in this bet. For this promotion, a co-branded Bragster landing page has been created by Bragster for E4EA at www.bragster.com/iwillgraduate so users outside of the Bragster community can be sent to this page instead of Bragster’s homepage. Students who pledge will receive special incentives and an invitation at the end of the school year to a special webcast event with one of their favorite celebrity artists.
The I Will Graduate Campaign is a national call to action not only for students but also for parents, schools, community leaders, and the entire nation to stand together to make certain that our youth have the support and the tools needed to make achieving a high school diploma a reality. E4EA is aware that the drop out crisis is not just a problem with students, but also that society in general must work together to fix this crisis. We are excited about the I WILL GRADUATE campaign and the series of events we are planning throughout the year to support our message. We are equally excited about our partnership with BRAGSTER, and are pleased that Bragster has decided to take a stand with us on the importance of education. "We are hoping other companies will follow Bragster’s lead," says Tonya Lewis, Co- Founder of Entertainers 4 Education Alliance. Bertrand Bodson, co-founder of Bragster, is fully committed to giving back to Bragster’s community of users, and we can think of no better way than through education and working with Entertainers 4 Education Alliance to combine the power of online communities with the fun of having dares, challenges and bets among friends. There’s a competitive spirit in each of us and challenges everywhere. We want students to brag about achieving a high school diploma!"
For more information on the I Will Graduate Campaign log on to e4ea.org or www.bragster.com/iwillgraduate or contact Entertainers 4 Education Alliance at (646)501-6011 or (718) 385-3133.
