Zazzle Strategic Partner edun LIVE to be Preferred Apparel Partner for Ludacris and DTP Merchandise Related to Charity Efforts
REDWOOD CITY, Calif., Dec. 18 /PRNewswire/ -- Zazzle, the only on-demand, online retail platform to offer billions of products that ship in 24 hours, today announced a strategic online distribution deal with hip hop icon Chris "Ludacris" Bridges, and his Disturbing tha Peace (DTP) record company. DTP Records is one of today's hottest joint venture boutique labels with an artist roster that includes Grammy award-winning artist Ludacris, multi-platinum selling Chingy, Playaz Circle, Bobby Valentino, Field Mob, Lil Fate, Willy Northpole, Shareefa, Steph Jones, Brolic, Small World, I-20, Serius Jones.
Under the deal, Ludacris and DTP will have a merchandise gallery on Zazzle displaying an infinite selection of ready-to-order and customizable products where fans can put their personal style on official Ludacris and DTP artist merchandise which will benefit a variety of charities throughout the year in support of World Aids Month during December, Black Music Month in June and Breast Cancer Awareness in October.
The preferred apparel provider for the charitable merchandise is Zazzle's strategic partner edun LIVE, the socially conscious brand created by Ali Hewson and Bono to drive sustainable employment to sub-Saharan Africa through high volume sales of blank t-shirts. All shirts are 100% "grow-to-sew" African in order to bring trade to these impoverished regions at every step of the value chain.
Merchandise available from the Ludacris and DTP gallery debuts with a t-shirt line targeted to ethically sound campaigns that are important to Ludacris and DTP. Ludacris wore the first series of shirts from Zazzle and edun LIVE merchandise on his recent tour of South Africa which included an appearance at Mr. Nelson Mandela's 46664 World Aids Day concert on December 1.
All products available for purchase or customization will be viewable through Zazzle's innovative Model Realviews technology with the products being displayed in full 3D images. In addition, through Zazzle's innovative Dark Apparel 2.0 technology, Ludacris and DTP fans are able to have their favorite designs on with the highest quality printing available for dark apparel.
"Ludacris is not only a hip hop pioneer and prolific actor, but he is an incredibly socially conscious individual who wants to raise awareness and do good with his celebrity status," said James Heckman, Chief Strategy Officer, Zazzle. "We are thrilled to be his on-demand merchandise partner to further help get his message to fans, and enable his fans all over the world to buy and customize merchandise that further support his causes."
"Teaming with Zazzle and edun LIVE is incredible as it enables me to bridge my music with the important causes I want to raise awareness for all over the world," said Ludacris. "This is a perfect union as their online and on-demand platform allows fans to get products regardless of where they are, and at the same time enables fans to do something good with the purchase of a t-shirt."
"Being chosen as the preferred apparel partner for Ludacris' charitable designs is wonderful, and we are thrilled to help support his endeavors while also raising awareness for consumers to be globally responsible when making choices for merchandise," said Christine Driscoll, Business Development Manager of edun LIVE. "Knowing and thinking about where merchandise comes from is important -- it's power in your pocket -- together with Zazzle, DTP Records and Ludacris, we hope to further carry that important message."
Zazzle and its strategic distribution partners allow an unprecedented reach to millions of music fans through the Zazzle marketplace, MySpace, Facebook, Ludacris and DTP artist fan sites, blogs, and more.
About Zazzle
Infinite and Instant, Zazzle is the only on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products shipped within 24 hours. Offering the largest library of customizable digital images from world-class brands, Zazzle enables content owners to unlock their entire libraries of content, making it available for purchase and customization by consumers. Through Zazzle's innovative on-demand retail and technology platform, users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. The company launched in 2005 and is based in Redwood City, California. For more information, http://www.zazzle.com/.
About Disturbing Tha Peace Records
Disturbing Tha Peace Records was founded in 1995 by Chris "Ludacris" Bridges, Chaka Zulu, and Jeff Dixon. The independent label was created to serve as an outlet for musicians hailing from the "dirty south" incorporating all aspects of A&R Guidance, Marketing/Publicity, Promotions, Creative Sponsorship Opportunities, Touring and Performance set-up and Long-term Artist Development. Disturbing Tha Peace has proved very successful in its endeavor selling over 20 million albums worldwide by keeping its promise to be a "truly boutique" label with current artists Ludacris, Shareefa, and Bobby Valentino all dropping albums in the year of 2006 and multi-platinum artist Chingy dropping an album in 2007. Check out http://www.dtprecords.com/ for more details.
About edun LIVE
In 2005, EDUN (http://www.edunonline.com/), the socially conscious fashion brand created by Ali Hewson and Bono launched the edun LIVE (http://www.edun-live.com/) brand of blank t-shirts. The aim of edun LIVE is to drive sustainable employment in sub-Saharan Africa through high-volume sales of blank t-shirts to the merchandising and promotional products industries. edun LIVE is 100% grow-to-sew African, meaning that from the cotton sourced, through the spinning and knitting, all the way to the final logo print on the inside of every shirt, those who work along the full value chain in sub-Saharan Africa benefit.
(C)2007 Zazzle.com Inc., all right reserved. Zazzle is a registered trademark and trademark of Zazzle.com, Inc. in the United States and other countries.
Source: Zazzle
CONTACT: Karen DeMarco, +1-310-779-9055, Karen@Zazzle.com, or Amber
Harrison, +1-650-261-3305, Amber@Zazzle.com, both of Zazzle; or Lana Walker of
DTP, +1-818-786-0103, taylorxmas@aol.com; or Bridget Russo of edun LIVE,
+1-646-827-7563, Bridget@edun.ie
Web site: http://www.zazzle.com/
http://www.dtprecords.com/
http://www.edunonline.com/
