Top Fashion Model and Host of TV's "Fine Tuned" Set to Present at The "Oscars" of the Auto Industry
DETROIT , MICHIGAN - Considered the highest paid Black male model in the world, Tyson Beckford, who currently hosts the television car series "Fine Tuned," has joined a star-studded lineup of presenters for the 12th Annual Urban Wheel Awards (UWA). The spectacular event will take place on January 15, 2008 at the majestic Fox Theatre in Detroit . The Urban Wheels Awards, known as the Academy Awards of the automotive industry, will pay tribute to those pioneering automotive industry leaders who transcend the mainstream and embrace diversity to create and improve products and services that appeal to a larger customer base.
The only forum to recognize the top African American, Asian and Latino executives in the automotive and ancillary industries, the UWA will also include A-list entertainment, industry leaders and Hollywood celebrities presenting the UWA awards to the winners in the 12 categories. With a theme this year of "Fashion, Stars & Cars," the 2008 UWA will be an evening to remember.
Tyson Beckford, who is of Jamaican ancestry, became a household name when he became the main model for the fashion house of Ralph Lauren. Having graced countless billboards, been featured in numerous ads, and strutted down catwalks world wide, Mr. Beckford most recently branched out as the host of a new car series entitled "Fine Tuned" on the Speed Channel. Mr. Beckford has also appeared in a number of films and television shows, including the just-completed films "Kings of The Evening" in which he co-stars with Lynn Whitfield and Glynn Turman and "Hotel California", which he co-produced.
"Since our theme this year is Fashion, Stars and Cars, Tyson Beckford epitomizes each aspect--he's a top fashion model, a star, and hosts his own car show on TV," says UWA creator Randi Payton, CEO/Founder of On Wheels Inc. "We're delighted to have him take part in this year's event. It's going to be a great sh ow."
"Cars have always been a passion of mine and I am honored to be asked to present at the Urban Wheel Awards. Throughout my career I have always worked to have diversity be embraced--and that's what the UWA does," says Beckford.
The UWA honors pioneering automotive Industry leaders who transcend the mainstream and embrace diversity to create products and services that appeal to a larger customer base. It's the sole forum to recognize the top African American, Asian and Latino executives in the automotive and ancillary industries. There will be top-notch entertainment, industry leaders and Hollywood stars presenting the UWA awards to the winners in the 12 categories.
The 12th Annual Urban Wheel Awards will be presented during Press Week in conjunction with the North American International Auto Show (NAIAS) in Detroit . The NAIAS in 2007 had over 90 internationally-sanctioned exhibitors and added more than $500 million to the metro Detroit region last year alone.
The 12th Annual Urban Wheel Awards are coming to Detroit at the Fox Theatre on January 15, 2008.
For Additional Information contact:
www.onwheelsinc.com or www.urbanwheelawards.com
PRESS CONTACT: S&S ASSOCIATES
FOR IMMEDIATE RELEASE: (908) 221-1660 info@ssassocs.com
