Meatball Sundae: Is Your Marketing Out of Sync?
Seth Godin has a new book coming out December 27th called Meatball Sundae: Is Your Marketing Out of Sync?. It seems to be targeted towards folks trying to bring smart web marketing to slow moving corporations.
I’m in a web seminar with Seth which is going over schedule after an hour. I already know I’m not going to sum this up. I’ll link to all the great posts that I’m sure will come out of this later.
The webinar is being hosted by Kevin Ryan, VP, Global Content Director for Search Engine Strategies and Search Engine Watch and he’s adding a nice element, not overly intrusive but making great comments at appropriate points.
Seth responded to my question about what he had to say to the disruptors by suggesting we not get too far ahead of ourselves if we want the masses to be able to catch up [and give us their money, ed.]. He gave Twitter as a great example of the breaking edge having no connection to the masses.
I love it when Seth drops names like Josiah Wedgwood.
Kevin shared a quick anecdote about being in a meeting in which a $16 million traditional marketing campaign going an additional $16 mil over was taken in stride while his request for $200k for search marketing was greeted with a stern lecture about staying within one’s budget!
Seth talked about Facebook as a platform for permission marketing and about the shift to contacting people the way they want to be contacted as key for marketers who want to thrive.
[See Chris Anderson for why all marketers must get up to speed on this issue.]
I love hearing Kevin chuckling in the background.
I’ll be back with links.
Big ups to Seth for so generously sharing his time and attention. Seth’s books are like Diddy parties, the announcement is automatically news and he gets lots of link love, so he doesn’t have to do this. It just really seems to be where he’s at.
Great work Kevin!
Video of Seth Godin discussing Meatball Sundae at the Mixx Conference [haven't checked this out yet].
Related Hip Hop Press Coverage:
Seth Godin On The Dip: When to Quit & When to Stick
7 Days of Seth Godin at Hear 2.0: Radio & The Dip
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