October 31, 2007
PARIS--(BUSINESS WIRE)--TRACE, the first and only television channel exclusively dedicated to urban music and culture, will be a key player at the annual convention of the CASBAA (The Cable & Satellite Broadcasting Association of Asia), which takes place this week in Hong-Kong.
TRACE's co-founder, chairman & CEO, Olivier Laouchez, will be a speaker at the opening conference of CASBAA "Content in Perspective".
He will explain how TRACE's unique content approach and positioning gave TRACE brand and TV channel a leadership position in its segment in more than 100 countries.
Together with Geraldine Pamphile, the newly appointed "TRACE Asia Pacific Director", Olivier LAOUCHEZ will meet top executives from major Asian TV distributors, aggregators and content producers.
In just a few months, TRACE has already secured linear TV or content distribution contracts in India, Malaysia, Indonesia, Japan, Taiwan, Thailand and China.
This demonstrates the extraordinary appeal of Hip Hop culture in Asia, where more and more local and international rap and R&B artists reach #1 position in CD sale, radio and club airplays.
About TRACE
Launched in 2003, TRACE is available in over 1OO countries through its various media properties (digital TV, radio, magazine, web, mobile). All TRACE branded media are dedicated to urban music and culture and target the urban youth, 15-34, trend setters, early adopters.
TRACE is owned by its founders, Goldman Sachs, Universal Music Group and senior bank and media executive from France, USA, Brazil, Asia and Africa. Visit www.trace.tv .
Contacts
Trace TV
Géraldine PAMPHILE
Asia-Pacific Director
Gsm: (852) 6730 2596
Direct Line: (852) 2520 6373
Email : gpamphile@trace.tv
or
Valérie GILLES-ALEXIA
Communication & Marketing
Switchboard : +33 1 53 58 34 00
Email : vgilles@trace.tv
