New York, NY – September 20, 2007 – In the week following the 2007 MTV Video Music Awards, the impact of memorable VMA performances by renowned artists including Justin Timberlake, Common, Nelly Furtado, Gym Class Heroes, Timbaland, Fall Out Boy, Chris Brown, Foo Fighters, 50 Cent, and Rihanna resulted in huge increases in album sales, single / iTunes sales, radio airplay and strong engagement with artists on Rhapsody.com.
"Alicia Key’s performance at the 2007 VMAs has ignited ‘No One’ at radio in the US where it has gone from 27 million in audience the day before the show to a 43 million increase today," said Lou Robinson, SVP/RCA Music Group. "The song was the most added at rhythm radio this week which is amazing because there were only a handful of stations who were interested before the show aired. Overwhelmingly, the reason they gave for the about face is the MTV VMA’s and the audience’s reaction."
VMA Performer Album / Single Sales Impact In The Week of 9/10 Following the 2007 VMAs:
Album Sales Percentage Increases of VMA Performers:
· Timbaland "Timbaland Presents Shock Value" +43% sales increase
· Gym Class Heroes "As Cruel As School Children" +33% sales increase
· Rihanna "Good Girl Gone Bad" +28% sales increase
· Common "Finding Forever" +26% sales increase
· Justin Timberlake "Futuresex / Lovesounds" +14% sales increase
· Fall Out Boy "Infinity On High" +14% sales increase
· Maroon 5 "It Won’t Be Soon Before Long" + 13% sales increase
Radio Impact of VMAs for Britney Spears’ "Gimme More"
· "Gimme More" was the most added song at Pop Radio the day after the VMAs with a 1000 spin increase in the last 2 weeks. "Gimme More" has broken into the Top 20 and continues to be the most requested pop song in New York , Boston , and Philadelphia .
VMA Influence On Rhapsody.com Artists Page Views
Rhapsody.com, the exclusive digital music service for MTV Networks, saw a 20 percent increase in unique visitors during the week of the VMAs. As part of the deep, integrated relationship between the two, Rhapsody was integrated into the very fabric of the VMAs. Artist page views were up significantly during the week of 9/4 to 9/10 compared with the previous week of 8/28 to 9/3.
· Britney Spears page views were up 124%
· Justin Timberlake page views were up 83%
· Chris Brown page views were up 59%
· Fall Out Boy page views wereup 57%
· Timbaland page views were up 21%
According to Sony BMG, Itunes Single Sales of Their VMA Performers from 9/10 – 9/18:
· Justin Timberlake "LoveStoned" 47,947
· Alicia Keys – "No One" 74, 823
· Foo Fighters – "The Pretender" 26,113
Album Debut Sales #s:
· Kanye West "Graduation" – Debuted #1 at 957k units sold
· 50 Cent "Curtis" – Debuted #2 at 690k units sold
About MTV
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
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CONTACTS:
Jennifer DeGuzman Melissa Barreto
MTV MTV
212-258-7175 212-846-7226
Jennifer.deguzman@mtvstaff.com Melissa.barreto@mtvstaff.com
