Viva la Rock Delivers Innovative Results by Creating Highly Successful Promotions and Strategic Partnerships Between Brands and Artists, Including Helio and Panic! at the Disco, SouthWest Airlines and JET, Heineken and Gym Class Heroes and Guitar Center and Bloc Party
LOS ANGELES (BusinessWire EON) September 12, 2007 -- Viva la Rock, a cutting-edge experiential marketing and creative resource agency for entertainment companies and youth-driven brands, has quickly established itself as a creative force within the music and entertainment industries through it's innovative work with world-class artists, labels and brands. The agency was founded by two former Atlantic Records marketing executives, Julianne Hintz and Lindsay Harris, who have developed and executed countless campaigns focused on connecting artists, labels and movie studio talent with brands, while creating unique, non-traditional, youth-driven campaigns. In addition to the groundbreaking work they've executed in the past, Viva la Rock is pleased to announce the agency's latest campaign connecting Helio and Paramore for the band's upcoming headlining tour kicking-off at the end of October.
We absolutely love working with labels and artists and it's those relationships and experiences that continue to inspire and drive our creative vision.
Since launching the agency, Viva la Rock has engineered a number of successful campaigns bringing together artists and brands including Southwest Airlines, Verizon and the Hard Rock Hotel & Casino with JET, Helio with Panic! At the Disco, VTech and Paul Wall and Sean Paul with Chevy and Rolling Stone. Additionally, Viva la Rock produced the popular reality webisodes series, "The Biz" where nine finalists from across the country compete for the title of America's next music mega-mogul and the opportunity to found and run their own music label for the Warner Music Group.
"For us, it's all about the collaboration with our clients," added Julianne Hintz, Partner and co-founder, Viva la Rock. "We absolutely love working with labels and artists and it's those relationships and experiences that continue to inspire and drive our creative vision."
"Our approach to developing and fostering the artist/brand relationship has been incredibly rewarding," said Lindsay Harris, Partner and co-founder. "Identifying artists and brands with a natural connection is something we've become very adept at. Ultimately everyone involved comes away with a very positive experience."
Viva la Rock is based in Los Angeles, California.
About Viva la Rock
Viva la Rock is a Los Angeles based marketing and creative resource agency for entertainment companies and youth-driven brands. Viva la Rock executes non-traditional campaigns that target consumers in niche markets through events, promotions and sponsorship. The agency specializes in brand, music and movie partnerships, custom promotions and content, event booking, sponsorship, idea development and launch and special events. Viva la Rock provides the opportunity and access for brands to establish a direct relationship with record labels, artists and movie studio talent. www.vivalarock.net
Sizzle Reel: http://streamos.atlrec.com/qtime/atlantic/viva/ vlr_reel_500kbps_streaming.mov
Press Contact:
The Rose Group
Marc Feuerstein, 310-280-3710
Marc@therosegrp.com
