STIRRING, ACTION-PACKED THRILLER HITS SHELVES SEPTEMBER 25TH
FIRST BLACK OWNED FILM STUDIO PRESENTS THE FEATURE FILM DEBUT OF GRAMMY AWARD WINNING HIP HOP TRIO BONE THUGS-N-HARMONY
Los Angeles – (September 17, 2007) – CodeBlack Entertainment, America's premiere source for urban entertainment, will release the highly anticipated motion picture "I Tried" on DVD September 25th, 2007.
Starring Krazie Bone, Layzie Bone and Wish Bone as themselves, the three remaining members of the legendary, multi-platinum selling, Grammy Award winning rap group Bone Thugs-n-Harmony, as well as a cameo from platinum selling super producer Swizz Beats, "I Tried" is the electrifying tale of what could have been; a twisted, eye-opening anecdote of chance, fate and fortune, and the harsh reality that lies beneath it all.
In 1993, before Hip Hop communities here and abound had been exposed to the unique, rousing sound that is Bone Thugs-n-Harmony, Krazie, Layzie and Wish were three visionaries trying to fulfill their lifelong dream to deliver that sound to the masses. With a bus ticket and that dream, the group boarded a Greyhound to Los Angeles, in hopes of securing a record deal on now deceased rap legend Easy E's Ruthless Records. Focused intently on attaining the future they knew they deserved, they scoured the city in search of the one man with the power to turn their dream into a reality. Although they experienced some devastating obstacles along the way, the day finally came when they made the seemingly impossible possible, eventually achieving monumental success; winning Grammys, American Music Awards and MTV Video Music Awards and selling 35 million albums worldwide, and haven't turned back since.
"I Tried" is a chilling tale of "what if" - the harrowing chain of events that could have possibly happened to the group had they simply never boarded that bus; the hardships they would have continued to encounter and the fame they would have never achieved. Their story's been told, but "I Tried" exposes the part that even the most devoted Bone Thugs fan has yet to discover, until now.
Additionally, the film will be the launch of CodeBlack's new music model. The film comes off the heels of CodeBlack's announcement that they've created a new way for record companies and their artists to leverage promotional budgets to create an opportunity to recover marketing dollars that they would have normally never seen a return on. As opposed to record labels simply spending their promotional budget on the production of a music video, they've begun to instead invest that money into CodeBlack, which, for the same cost of the music video, can deliver both the video itself and an entire full-length narrative movie starring the artists. Codeblack and its label partner then release the movie on DVD, creating an additional revenue stream for the record company and the artists themselves.
"Through this innovative partnership with Codeblack Entertainment, we are granting our artists the opportunity to cross over to a new medium while simultaneously creating a valuable promotional tool and multi-platform exposure for all parties involved." said Shawn Holiday, Sr. VP A&R for Interscope/Geffen Records. "We are thrilled to be working with Codeblack and believe that this model will revolutionize the future landscape of music and music videos."
Comparable to the smash hit single of the same name, "I Tried" packs a platinum punch, and will be released in conjunction with the re-release of Bone Thugs' smash album Strength & Loyalty.
The DVD will be available nationally at leading music merchants including Best Buy, Circuit City, FYE as well as major retailers such as Wal-Mart, Target, and Blockbuster.
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CodeBlack Entertainment is the first African American-owned film studio, engaged in the business of producing, acquiring, marketing and distributing quality content to today's urban consumer. CodeBlack Entertainment is an independent, vertically integrated multimedia film and television entity created out of the necessity for the positive representation of African Americans in film. A comprehensive entertainment conglomerate, CodeBlack Entertainment provides a consistent stream of quality box office and home entertainment, distributed across theatrical, digital, broadcast and internet based platforms, and contains an expansive library of dramatic, comedic, romantic and faith-based titles. CodeBlack Entertainment's reach is all-encompassing, from production and national distribution of feature films to their innovative digital arm.
Brian Scully
ThinkTank Marketing
1030 Avenue of the Americas
4th Floor
New York, NY 10018
Cell: 917.715.3291
brian@thinktankmktg.com
www.thinktankmktg.com
MySpace: ScullyNJ
AIM: ScullyNJ
