August 30, 2007
LONDON--(BUSINESS WIRE)--Craze Productions, (www.crazedigital.com) a worldwide leading Digital Record label with exclusive rights to top Urban artists, is set to launch a revolutionary Mobile Music service, starting this September in the UK.
MMS & Buy is about impulse purchase through picture taking: You are looking at a CD in the store or passing by a promo poster. Aim your mobile, send the picture as MMS, immediately get ringtones, video clips, concert tickets and further information about the music. No need for any bar codes or any applications for the mobile, any mobile/camera tel can do it within seconds!
www.mmsandbuy.com
Service is based on image recognition engine initially developed by DSPV, supports recognition of printed and electronic media – TV/ LCD screens, CD/DVD covers, Posters and T-Shirts.
MMS & Buy launches in the UK focusing on Music CD’s, starting with the Top 20 UK singles. Consumers who visit any record shop (UK) can snap a picture of the single cover, MMS it to 60300 (Subject: Album) and immediately receive a waplink to download ringtones.
Next will be a series of special Craze CD releases, all MMS & Buy supported, beginning with world’s hottest producer Timbaland (who recently scored multiple #1’s on US/UK charts). Other applications to be launched will be buying concert tickets, goods in videos, all from flyers or posters, TV/Computer screens.
About Craze Productions
Craze Productions (www.crazedigital.com) is the largest Indie Urban Digital Record Company in the world, managing a 12,000+ music titles catalogue, and soon over 1000 videos.
Based in London, Craze holds exclusive digital rights to some of the world’s biggest Hip Hop artists, including: Timbaland - today’s hottest producer with Multiple #1 albums and singles, AAliyah, Warren G, Kool & The Gang, Liberty X and many more.
Craze’s mission is to drive digital music innovation by adopting the latest technologies and proactively developing new methods for digital distribution of music and videos.
About DSPV
Founded in 2004, DSPV (http://www.dspv.net) is a startup company with a unique Mobile Content distribution platform. With the DSPV platform any printed magazine or TV screen can serve as a "banner" which users can interact with using the camera phone.
Contacts
For Craze Productions
Sam Kleinman, +447711 253726, +1-718-701-2942
doctorofdance@gmail.com
