NEW YORK, NY—July 26, 2007—Complex Media LLC, the publishing and new media division of Marc Ecko Enterprises, has entered into a partnership with four blog-oriented Web sites as part of a new online initiative designed to reach the multiple interests of young men. Web sites Nicekicks.com, Bastardly.com, Slamhype.com and Nahright.com will join Complex.com, the official site for Complex magazine, to create the Complex Media Network, a community of sites dedicated to emerging trends and ideas for young men age 18-34.
Each Web site in the Network is dedicated to a different touch point within this lifestyle. From trendspotting and celebrity news to sneakers, art, hip-hop and apparel, the community of sites will hit every corner of this hard-to-reach marketplace with approximately 23 million impressions across the entire network per month. Each of the sites will feature links and highlights from partner sites, creating a central community for young men with varied interests.
The partner sites will continue to run with their existing editors, but advertising will be sold through Complex Media, allowing marketers to buy into a community that penetrates every element of this lifestyle. Brands will have the ability to participate in online sweepstakes, exclusive banner take-overs, micro sites, video ads and more. Also, similar to what is currently done with Complex magazine, the company will create custom units for specific brands that wish to reach this target online.
“This generation has embraced blog-based sites in particular because of their ability to present news and information in a way that is very up close and personal,” said Complex Media Group Publisher Rich Antoniello. “Each of the sites in our network have proven to be leaders in their respective categories, so this not only provides a great service to the young men that we are targeting, but also allows marketers to have a more organic connection to a consumer that is traditionally very difficult to reach.”
Information about the Web sites:
Nicekicks.com
Considered the number one viewed sneaker site, with several sneaker product and news updates per day. This community-based site allows users to profile themselves and their favorite sneakers on a daily basis.
Bastardly.com
A Web site dedicated to featuring the hottest female celebrities--from Hollywood starlets to supermodels. The Bastardly.com features an average of 15-25 new posts per day, with lifestyle features related to travel, health, fashion, and more.
Slamhype.com
An inside look at the brands and designers that are creating trends for young men. The site features magazine-style interviews and features, blogs by influential figures in street culture and ongoing news updates by a community of trendsetters across the globe.
Nahright.com
The number one respected editorial source for daily hip hop music and lifestyle information, Nahright.com features exclusive music video previews, interviews with key artists, music streaming, photos and more.
Complex.com
Complex.com has become a destination for young men looking for the latest information on hot products, news, and the people who shape this generation. The site features over 10 new blog posts per day with ongoing news updates on fashion, footwear, celebrity and pop culture. With over 50,000 registered users, the site has experienced tremendous growth since its re-launch in April 2006.
About Complex Media LLC
Complex Media LLC, the publishing division of Marc Ecko Enterprises, is the leading publisher of music, style and lifestyle magazines dedicated to emerging trends. The company launched in 2002 with Complex magazine, a men’s style guide and lifestyle publication with a circulation of 335,000.
About Marc Ecko Enterprises
The youngest member of the Council of Fashion Designers of America’s board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. In eleven years since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *ecko unltd.® men's and Eckored® women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more. Marc Ecko Enterprises also includes Marc Ecko “Cut & Sew” (a contemporary menswear line launched Fall 2004); G-Unit® clothing and accessories (a joint venture with multi-platinum musician, 50 Cent); Zoo York® (a line of action sports-inspired clothing and accessories); and Avirex® Sportswear Collection (a mid-tier brand launched Spring 2005). The Company also publishes Complex® magazine, a men’s consumer magazine with a rate base of 335,000, and is developing Marc Ecko’s Getting Up: Contents Under Pressure™, the first truly authentic video game based on urban culture and graffiti art launched February 2006. *ecko unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through 37 of its own retail stores across the country. For additional information, please visit www.marceckoenterprises.com.
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Sherry J. Bitting
Senior Public Relations & Marketing Manager
Complex magazine
40 W. 23rd St. 2nd Floor
New York, NY 10010
917-262-3111- DIRECT DIAL
917-262-3537- FAX
www.complex.com
